Make your content as persuasive as a comfy couch. -Thomas Ballantyne
Make your content as persuasive as a comfy couch. -Thomas Ballantyne
For many social media people, connecting through twitter’s main site and a desktop is not the norm. Twitter through mobile is the most common way users connect, “60% of our users connect with mobile devices.” http://business.twitter.com/twitter-mobile
Further, with platforms like tweetdeck and hootsuite, many social media experts rarely visit twitter’s actual website. It does leave one to wonder how much of an impact an update such as “Reconnect” really makes. How many users will ever even see these reconnect suggestions?
As for twitter, it is likely that they are pushing these interactions to keep users engaged in their platform. They want to retain users and the draw that social media platforms have for retaining uses is interactions. After all, social media is about being social. Have you reconnected with anyone on twitter lately?
Interestingly it seems that the author is searching for some sign of social media’s ability to drive sales. Sadly, I don’t think social media really has the clout marketers are hoping for. Yet, spend on social media is still increasing. #guilty
What is notable is that email is still a driving social media force. Email is still the social media platform of the masses. And as social as companies get else where online, email should not be overlooked. The social websites to the likes of Facebook and Twitter may not drive sales, but the social email will.
Really go read the article. > Did Social Fall Flat on Black Friday and Cyber Monday? <
My comment… not related to the content of the article, but to the fantastic tweet button options presented at the end of the post:
Very cool use of the twitter button giving people the option to tweet out a stat related to your post. The only think I don’t like is the counter next to those stats as the counter is a total for the page not for each stat.
Still very cool.
Hope you enjoyed the holidays… and the shopping.
The following was a quote I received from a trade show ad:
I’m sorry, but I could not find this article nor do I believe it to be true. The most expensive cost a small business has is their employee’s time. Trade shows are time consuming. I believe that many businesses can use trade shows as an effective marketing tool. But when you state “most effective” you must quantify it by the business and in comparison to all other marketing dollars.
I am not opposed to testing trade shows, I am simply disputing the claim made above in a supposed Wall Street Journal article.
Soap, Water and a spray bottle is a great home remedy for Ahpids.
But today I stumble upon an new ingredient thanks to Dorest Fincha, add vegetable oil.
Hmm.. I knew to use dish soap, but I had never considered adding the oil. Oil is often used as a sticking agent when applying herbicides and pesticides to plants. I bet that works well here too. Good info.
Aphid Pest Control Pesticide
Prep Time: 15 minutes
Yield: 1 bottle
– ~48oz Water
– 2T Oil
– 1t Liquid Dish Soap
Dilute the dish soap and oil in the water. Don’t stir too much. We don’t want a bubbly mixture. Grab a spray bottle. Fill with mixture and apply the mixture over flowers or other Aphid infest plants. The ingredients will act as a repellent. The aphids will move on. Apply every 4 to 7 days until satisfied with the results.
Inspired by http://joehall.me/seo-outing-is-immoral/
Per a SEOmoz survey, those that participate in black hat tactics are more likely to report others that do the same. And Joe Hall calls “SEO Out-ing Immoral”. Actually entertaining in that they are both arguing nearly the same thing, if the surveys are correct. If black hat is immoral and those that do it are most likely reporting others for doing it then the black hatters are both immoral for practicing in link building and then immorally reporting on others doing the same thing. But really, to me, it just pest control.
And around and around they go… It’s actually a good read especially all the commentary.
Here is my comment
Funny, a friendly competitor of mine appeared to spamming twitter, I notified him about the obvious spam tweets as a bit of heads up. He replied letting me know that he had actually requested BMR to remove all of the links a client had acquired through them. We laughed and I let it go. A few days after that BMR was deindexed. In my opinion, this pattern alone, tweet out every article as it was updated, was a very clear signal. In a single day with one single twitter string I could have exposed a good portion of their network and I am just a pest control guy. I am sorry, but I don’t believe that anyone outed BMR here. A lot people speed down the highway. If you are going faster than everyone else on the internet super highway and fly by that one traffic cop you are going to get ticketed.
This is an interesting post about tipping: http://beingbostonian.wordpress.com/2012/03/02/youre-an-adult-learn-how-to-tip/
Let’s start with his Key Point:
10% = Bad Service, 15% = Below Average Service, 20% = Satisfactory Service
Good post. Having been a server in the past I can agree with most everything you stated.
But… When does Bad Service = No Tip?
Just curious. I had some horrible service recently. I mean horrible. And when it came time for the gratuity (doesn’t gratuity mean optional?) I was tempted to stiff the guy completely. ..As of today, I have never not tipped. But I still curious… When does an optional tip mean “No Tip”?
Here is a post of mine found on Search Engine Journal: http://www.searchenginejournal.com/what-marketers-can-learn-from-proctor-and-gamble-and-old-spice-sem/39607/
Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers.
Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions”
Old Spice and it’s social media marketing make the cut. Google makes the cut. Facebook makes the cut. But some of the marketing team is getting cut. Marketers take note. “In God we trust… All others must bring data.”
The marketing conundrum is always in the cost/benefit or ROI equation. The problem much marketing faces is the hard numbers. When looking at cutting marketing dollars, Henry Ford is often quoted with “A man who stops advertising to save money is like a man who stops a clock to save time.” But on the return banter you have “You can’t spend your way to prosperity”, “We contend that for a nation to try to tax itself into prosperity is like a man standing in a bucket and trying to lift himself up by the handle.”, by Sir Winston Churchill.
Both views are valid. The real question to be determined here is whether marketing is an expense.
On the company’s accountant driven spreadsheets and cash flow, marketing is an expense. They only see the outgoing money. The equation disconnects marketing expense with incoming profits. The equation only looks at total cost and total revenues. What catches me off guard is the admission of the CEO in that P&G’s budget is 9% to 11% of sales. This may help keep a tight ship, but what if the marketing isn’t the weak link? What if research and development isn’t pulling it’s 10%?
I hate to use Henry Ford’s example, as advertising is only a small part of the marketing equation, but Ford gets it. Marketing is an investment. If monitored properly then you have a return on your investment. When you know that $1000 spent on a marketing weapon brings back $2000 then marketing stops appearing as an expense. The portion of Proctor and Gamble’s marketing team that is getting cut did it wrong. They failed to show good numbers.
The advantage that marketing is gaining online is that there are now real numbers to be shown. For Old Spice, it was 1.8 billion impressions. The CEO says it was a well thought out plan. Online marketers need to plan it out. Monitor it. Show numbers. Show that the marketing is worth its weight in gold. And if the marketing efforts are carrying their weight then learn to help identify the areas that are not. The closer a marketing team can anchor its numbers to an actual increase in revenues the better.
I am encouraged by the fact that the Procter and Gamble CEO took note of the social media campaign. I find his comments about Facebook and Google as more efficient and take stock in the fact that some internet marketer is passing up the data and the CEO is hearing it. My note to marketers everywhere, If you run from your data then you are running from your job.
Author: Thomas Ballantyne III, Director of Marketing for Bulwark Exterminating.
Matt McGee wrote a great piece on Google’s [ Not Provided ] search terms and how it’s effecting online bloggers and online businesses.
What’s also annoying is how this puts past analytics data back to square 1. How can you compare incremental increases from last year to next year when you lose such a large chunk of data?
Good read on entities in search queries. Google shows different results when an entity is presented in the search. Therefore, names like Nike, Bulwark, Obama, all have related terms. When present in a search these name entities define the topic. The entities are not always single word, Thomas Ballantyne, Empire Avenue, Pest Control SEO, are all entities that will define the search results based on the entity. Google also feeds live news streams based on entities in the news. At one time, a search for Thomas Ballantyne, brought up my twitter account as a news stream. It filtered my tweets and tweets to me based on what it seemed most news worthy. Bill Slawski of SEO by the Sea used the president as one of his examples. My comment…
Interesting using the president as an example. So how damaging to the president’s search results would it be to use the presidents full name of Barack Osama Obama?