Slide Decks for State of Search Dallas 2014

SEO Track

Ian Lurie – Portent, Inc. | One Trick Ponies Get Shot: Doing Digital Strategy Right : http://www.slideshare.net/wrttnwrd/one-trick-ponies-get-shot-doing-digital-marketing-right
Brian LaFrance – Authority Labs | Optimizing WordPress: http://www.slideshare.net/blafrance/optimizing-wordpress-state-of-search-2014
Eric Enge – Stone Temple Consulting | Hummingbird and Semantic Search: http://www.slideshare.net/ericenge/hummingbird-and-semantic-search-state-of-search-dallas
Mike Arnesen – SwellPath | Google’s Not Your Friend. It Never Was. http://www.slideshare.net/mikearnesen/googles-not-your-friend-it-never-was
Jon Cooper | 30 Bite-sized Link Building Tips _ COULD NOT FIND SLIDES ONLINE
Mike King – iPullRank | Persona Driven Keyword Research : http://www.slideshare.net/ipullrank/persona-driven-keyword-research
Amanda McGowan – Seer Interactive | An Analytical Approach to SEO : http://www.slideshare.net/AmandaMcGowan/an-analytical-approach-to-seo-content-that-converts
Kane Jamison – Content Harmony | This Is What Great Content Looks Like : http://www.contentharmony.com/resources/this-is-what-great-content-looks-like/
Casey Markee – Media Wyse | How to Conduct an SEO Audit : http://www.slideshare.net/CaseyMarkeeMBA/do-search-engines-trust-your-site-how-to-perform-an-seo-site-audit
Sha Menz – rmoov | The Brand Building Smart Art Of The Link Removal Ninja : http://www.slideshare.net/ShaMenz/state-of-search-2014-sha-menz-on-the-brandbuilding-smart-art-of-the-link-removal-ninja

SEO Track Day 2

Bill Hartzer | Google Algo Update _ COULD NOT FIND SLIDES ONLINE
Kate Morris – Outspoken Media | Site Crawls – What To Do & What To Look For : http://www.slideshare.net/outspokenmedia/kate-morris-site-crawling
Eli Schwartz – Survey Monkey | International SEO Simplified : http://www.slideshare.net/SchwartzEli/global-seo-keyword-research-and-content-marketing-state-of-search-2014
Brittan Bright | Not Technically, “Technical”? Survival Tips for Thriving in the Increasingly Technical World of Search Marketing. _ COULD NOT FIND SLIDES ONLINE
Kerry Dean – PMG | The Best SEO Advice You Will Never Hear : http://www.slideshare.net/SEOFTW/the-best-seo-advice-you-will-never-hear
Zeph Snapp | Y’all Should Speak Marketing In Español _ COULD NOT FIND SLIDES ONLINE
Derek Mabie | Digital Governance – The Role of the Search Engines _ COULD NOT FIND SLIDES ONLINE

Paid Search Track

Larry Kim – WordStream | Top 10 PPC Hacks of All Time : http://www.slideshare.net/WordStream/the-top-10-ppc-hacks-of-all-time-larry-kims-presentation-for-state-of-search-2014-in-dallas-tx
Steve Hammer – Demand More Out of PPC _ COULD NOT FIND SLIDES ONLINE
Brandy Eddings – PPC Strategic Keyword Research _ COULD NOT FIND SLIDES ONLINE
Elizabeth Marsten – Portent | The International Geek Exchange : http://www.slideshare.net/ebkendo/the-international-geek-exchange-state-of-search-2014
Alan Morte – Three Ventures Technology | Beating Google By Using Google – A Solution To Adwords’ Close Variant Change : http://www.slideshare.net/AlanMorte/sos-beating-google-by-using-google
Alex Houg – Cross-channel Remarketing _ COULD NOT FIND SLIDES ONLINE
Christine Churchill | The Perils and Pitfalls of PPC  _ COULD NOT FIND SLIDES ONLINE
Jim Halligan – National vs. Local Paid Search: How To Get More Bang for Your Marketing Buck _ COULD NOT FIND SLIDES ONLINE
Christi Olson – Expedia | PPC Holiday Planning for Slackers. It’s not too late! : http://www.slideshare.net/ChristiJOlson/ecommerce-holiday-planning-for-slackers-6-things-you-still-have-time-to-do
Michelle Morehouse – Clix Marketing | The New Facebook Business Manager: www.slideshare.net/michellem18/final-fb-business-manager-state-of-search-2014

Paid Search Track Day 2

John Gagnon – Microsoft | Bing Ads – Latest, Greatest, and Beyond : http://www.slideshare.net/JohnGagnon/bing-ads-latest-greatest-at-the-state-of-search-dfwsem
Adam Riemer – Monetizing Your Social Media _ COULD NOT FIND SLIDES ONLINE
Susan Wenograd – At Home Stores | 3 Ways to Improve Your AdWords (and Become Amigos With Google) : http://www.slideshare.net/SusanWenograd/state-of-search-2014-41707135
Sean Dolan – Push Fire | Remarketing : http://pushfire.com/wp-content/uploads/2014/11/State-of-Search-2014-Preso-Sean-Dolan-FINAL.pdf
Aaron Levy – Elite SEM | Persona Targeting for PPC : http://www.slideshare.net/bigalittlea/personas-ppc
Kevin Adams – Adwords Bidding Tools _ COULD NOT FIND SLIDES ONLINE
Mark Barrera – Making Media Convert: Running Tests That Matter  _ COULD NOT FIND SLIDES ONLINE

Social Media Track

Matt Siltala – Avalaunch | How to Dominate Your Competition With Visual Creative Content : http://www.slideshare.net/MattSiltala/the-power-of-visual-content-state-of-search
Dan Sturdivant – Rise – The All You Can Fly Airline _ COULD NOT FIND SLIDES ONLINE
Mark Traphagen – Stone Temple Consulting | Social Media Is a Waste of Your Time. Unless… : www.slideshare.net/marktraphagen/social-media-is-a-waste-of-time-unless-state-of-search-2014
Michael Stancil | Paid Social : http://www.clickzintel.com/abstract/paid-social-getting-biggest-bang-buck-michael-stancil-22020
Greg Allbright – Don’t Worry, Be Happy: Avoiding Social Media Burnout and Keeping Your Motivation High _ COULD NOT FIND SLIDES ONLINE
Jabez Lebret – The New LinkedIn – The Black, The White, and the Grey : http://www.slideshare.net/Jabezlebret/linkedin-marketing-the-white-grey-and-black-techniques
James Loomstein – Reset Your Social Strategy _ COULD NOT FIND SLIDES ONLINE
Tim Wagner – Why People Follow Brands _ COULD NOT FIND SLIDES ONLINE
Jessica Nelson – Elev8Social LLC | The Proof is in the Attribution : http://www.slideshare.net/jessicaleenelson/the-proof-is-in-the-attribution-state-of-search

Social Day 2

Sean Jackson – There Is No ROI In Social Media Marketing
Brent Csutoras – Having Long Term Success With Reddit
Tony Wright – WrightIMC | Linkedin Primer : http://www.slideshare.net/tonynwright/state-of-search-2014-tony-wright-linked-in-primer-v2
Brad Besancon – How To Use Visual Social Media to Ignite Fan Passion
Purna Virji – How To Set Up a Joint SEO-PR-Social-Email Campaign
Brett Snyder – Knucklepuck | SEO & Social Media: A Match Made in Heaven : http://www.slideshare.net/BrettASnyder/seo-social-media-a-match-made-in-heaven-41713188
Randall Turner – Don’t Forget About Social In Local

Local SEO Track

Darren Shaw – WhiteSparks | Presenting on User Behavior and Local Search: http://www.slideshare.net/darrenshaw1/darren-shaw-user-behavior-and-local-search-dallas-state-of-search-2014
Phil Rozek – Local Visibility System | User Behavior Affects Local Rankings. Now What? : http://www.slideshare.net/PhilRozek/state-ofsearch2014
Gyi Tsakalakis – EPL Digital | Going Local With Social – Use The Social Web to Get Results : http://www.slideshare.net/gyitsakalakis/going-local-with-social-41669636
David Minchala | Excel Power-Ups For Going Beast-Mode in Local SEO : http://www.slideshare.net/davidminchala/citation-audit
Dan Leibson – Local SEO Guide | No Citations – Do Real Local SEO Stuff: http://www.slideshare.net/danleibson/i-got-99-local-search-problems-but-citations-arent-one
Steve Floyd – AXZM | Creating a Hyper Local Content Marketing Strategy : http://www.slideshare.net/axzm/hyper-local-content-marketing
Thomas Ballantyne – Bulwark Exterminating | Entering the Review Era : http://www.slideshare.net/thos003/entering-the-review-era
Adam Dorfman – SIM Partners | Pigeon Overview : http://www.slideshare.net/simpartners/pigeon-algorithm-overview-state-of-search-2014
Will Scott – Search Influence | Pigeon? Shit. Who Cares… : http://www.slideshare.net/w2scott/pigeon-shit-who-cares-stateofsearch
Dana DiTomaso – Kick Point | Paying For It In Local : http://www.slideshare.net/ditomaso/paying-for-it-in-local

Kitchen Sink

Ruth Burr Reedy – Traditional Marketers Are Coming For Our Jobs: http://www.slideshare.net/RuthBurr/traditional-marketers-are-coming-for-our-jobs-stateofsearch-2014
Ryan Jones – The Evolution of SEO
John Doherty – Building Your Team and Prioritizing New Hires
Michelle Lowery – Passion Fruit Creative | Dialing it Back: How Creating Too Much Content Can Dilute Your Brand and Undermine Your Authority : http://www.slideshare.net/MichelleDLowery/dialing-it-back-how-creating-too-much-content-can-dilute-your-brand-and-undermine-your-authority
Giovanni Gallucci | Search & Social Secrets with Photos and Video : http://www.slideshare.net/LiveLoudTX/state-ofsearch
Cindy Krum – De-Mystifying Mobile SEO
Scott Baradell – The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?

Key Note by Wil Reynolds | Selling Marketing Ideas to your company & bosses : www.slideshare.net/wilreynolds/selling-marketing-ideas-to-your-company

 

Twitter Reconnect Suggestion, Say Hi!

twitter-reconnect-suggestion

Twitter adds a Reconnect and “Say Hi!” Suggestion

For many social media people, connecting through twitter’s main site and a desktop is not the norm. Twitter through mobile is the most common way users connect, “60% of our users connect with mobile devices.” http://business.twitter.com/twitter-mobile

Further, with platforms like tweetdeck and hootsuite, many social media experts rarely visit twitter’s actual website. It does leave one to wonder how much of an impact an update such as “Reconnect” really makes. How many users will ever even see these reconnect suggestions?

Why would twitter add the reconnect suggestion?

As for twitter, it is likely that they are pushing these interactions to keep users engaged in their platform. They want to retain users and the draw that social media platforms have for retaining uses is interactions. After all, social media is about being social. Have you reconnected with anyone on twitter lately?

Take twitter’s advice and “Say Hi!”

Awkward-Twitter-Bird-Reconnects

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Social Media Fails to Drive Black Friday or Cyber Monday Sales

Search Influence posted some great stats and data about the 2012 retail’s bust or boom days, Cyber Monday and Black Friday.

http://www.searchinfluence.com/2012/11/black-friday-cyber-monday-sales-data/

Interestingly it seems that the author is searching for some sign of social media’s ability to drive sales. Sadly, I don’t think social media really has the clout marketers are hoping for. Yet, spend on social media is still increasing. #guilty

What is notable is that email is still a driving social media force. Email is still the social media platform of the masses. And as social as companies get else where online, email should not be overlooked. The social websites to the likes of Facebook and Twitter may not drive sales, but the social email will.

Really go read the article. > Did Social Fall Flat on Black Friday and Cyber Monday? <

My comment… not related to the content of the article, but to the fantastic tweet button options presented at the end of the post:

Very cool use of the twitter button giving people the option to tweet out a stat related to your post. The only think I don’t like is the counter next to those stats as the counter is a total for the page not for each stat.

Still very cool.

Hope you enjoyed the holidays… and the shopping.

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Consumer Shows and Marketing

The following was a quote I received from a trade show ad:

“Dollar for dollar, consumer shows continue to offer the
most significant return on investment and are the most
effective use of the marketing dollar.
- Wall Street Journal, Feb 2007

I’m sorry, but I could not find this article nor do I believe it to be true. The most expensive cost a small business has is their employee’s time. Trade shows are time consuming. I believe that many businesses can use trade shows as an effective marketing tool. But when you state “most effective” you must quantify it by the business and in comparison to all other marketing dollars.

I am not opposed to testing trade shows, I am simply disputing the claim made above in a supposed Wall Street Journal article.

 

 

 

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Easy Home Remedy for Ahpids

Soap, Water and a spray bottle is a great home remedy for Ahpids.

But today I stumble upon an new ingredient thanks to Dorest Fincha, add vegetable oil.

Hmm.. I knew to use dish soap, but I had never considered adding the oil. Oil is often used as a sticking agent when applying herbicides and pesticides to plants. I bet that works well here too. Good info.

Recipe Ahpid Solution

New and Improved recipe Home Remedy for Ahpids
By ,
May 8, 2009

Aphid Pest Control Pesticide

Prep Time: 15 minutes
Yield: 1 bottle

Ingredients:
~48oz Water
2T Oil
1t Liquid Dish Soap

Instructions:

Dilute the dish soap and oil in the water. Don’t stir too much. We don’t want a bubbly mixture. Grab a spray bottle. Fill with mixture and apply the mixture over flowers or other Aphid infest plants. The ingredients will act as a repellent. The aphids will move on. Apply every 4 to 7 days until satisfied with the results.

SEO Pest Control and Ethics

Inspired by http://joehall.me/seo-outing-is-immoral/
12-01 Bsktbll - WCS Crusaders vs BMR Chargers ...

FOUL PLAY!!!!!!!!! (Photo credit: gus_estrella)

Per a SEOmoz survey, those that participate in black hat tactics are more likely to report others that do the same. And Joe Hall calls “SEO Out-ing Immoral”. Actually entertaining in that they are both arguing nearly the same thing, if the surveys are correct. If black hat is immoral and those that do it are most likely reporting others for doing it then the black hatters are both immoral for practicing in link building and then immorally reporting on others doing the same thing. But really, to me, it just pest control.

And around and around they go… It’s actually a good read especially all the commentary.

Here is my comment

Funny, a friendly competitor of mine appeared to spamming twitter, I notified him about the obvious spam tweets as a bit of heads up. He replied letting me know that he had actually requested BMR to remove all of the links a client had acquired through them. We laughed and I let it go. A few days after that BMR was deindexed. In my opinion, this pattern alone, tweet out every article as it was updated, was a very clear signal. In a single day with one single twitter string I could have exposed a good portion of their network and I am just a pest control guy. I am sorry, but I don’t believe that anyone outed BMR here. A lot people speed down the highway. If you are going faster than everyone else on the internet super highway and fly by that one traffic cop you are going to get ticketed.

 

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Learn How to Tip.

Thank You Frog

Thank You Frog (Photo credit: the justified sinner)

This is an interesting post about tipping: http://beingbostonian.wordpress.com/2012/03/02/youre-an-adult-learn-how-to-tip/

Let’s start with his Key Point:

10% = Bad Service, 15% = Below Average Service, 20% = Satisfactory Service

Comment:

Good post. Having been a server in the past I can agree with most everything you stated.

But… When does Bad Service = No Tip?

Just curious. I had some horrible service recently. I mean horrible. And when it came time for the gratuity (doesn’t gratuity mean optional?) I was tempted to stiff the guy completely. ..As of today, I have never not tipped. But I still curious… When does an optional tip mean “No Tip”?

And just to make sure I didn’t misspeak, here is the definition for gratuity:

gratuity [grəˈtjuːɪtɪ]n

1. (Business / Commerce) a gift or reward, usually of money, for services rendered; tip
2. something given without claim or obligation

http://www.thefreedictionary.com/gratuity

 

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If you run from your data then you are running from your job

Here is a post of mine found on Search Engine Journal: http://www.searchenginejournal.com/what-marketers-can-learn-from-proctor-and-gamble-and-old-spice-sem/39607/

Procter and Gamble (NYSE:PG) made headlines with their recent cuts and pending layoffs. The reports have P&G cutting their marketing and 1,600 workers.

 

NEW YORK - SEPTEMBER 22: Bob McDonald (C), Cha...

Image by Getty Images via @daylife

Per the CEO Robert McDonald, “As we’ve said historically, the 9% to 11% range [for advertising as a percentage of sales] has been what we have spent… In the digital space, with things like Facebook and Google and others, we find that the return on investment of the advertising, when properly designed, when the big idea is there, can be much more efficient. One example is our Old Spice campaign, where we had 1.8 billion free impressions”

 

Old Spice and it’s social media marketing make the cut. Google makes the cut. Facebook makes the cut. But some of the marketing team is getting cut. Marketers take note. “In God we trust… All others must bring data.”

The Marketing Spend Debate

Winston Churchill (1874 – 1965) English: Winst...

Image via Wikipedia

The marketing conundrum is always in the cost/benefit or ROI equation. The problem much marketing faces is the hard numbers. When looking at cutting marketing dollars, Henry Ford is often quoted with “A man who stops advertising to save money is like a man who stops a clock to save time.” But on the return banter you have “You can’t spend your way to prosperity”, “We contend that for a nation to try to tax itself into prosperity is like a man standing in a bucket and trying to lift himself up by the handle.”, by Sir Winston Churchill.

Both views are valid. The real question to be determined here is whether marketing is an expense.

Is Marketing an Expense or an Investment?

On the company’s accountant driven spreadsheets and cash flow, marketing is an expense. They only see the outgoing money. The equation disconnects marketing expense with incoming profits. The equation only looks at total cost and total revenues. What catches me off guard is the admission of the CEO in that P&G’s budget is 9% to 11% of sales. This may help keep a tight ship, but what if the marketing isn’t the weak link? What if research and development isn’t pulling it’s 10%?

I hate to use Henry Ford’s example, as advertising is only a small part of the marketing equation, but Ford gets it. Marketing is an investment. If monitored properly then you have a return on your investment. When you know that $1000 spent on a marketing weapon brings back $2000 then marketing stops appearing as an expense. The portion of Proctor and Gamble’s marketing team that is getting cut did it wrong. They failed to show good numbers.

Online Marketing Carries Proof

The advantage that marketing is gaining online is that there are now real numbers to be shown. For Old Spice, it was 1.8 billion impressions. The CEO says it was a well thought out plan. Online marketers need to plan it out. Monitor it. Show numbers. Show that the marketing is worth its weight in gold. And if the marketing efforts are carrying their weight then learn to help identify the areas that are not. The closer a marketing team can anchor its numbers to an actual increase in revenues the better.

I am encouraged by the fact that the Procter and Gamble CEO took note of the social media campaign. I find his comments about Facebook and Google as more efficient and take stock in the fact that some internet marketer is passing up the data and the CEO is hearing it. My note to marketers everywhere, If you run from your data then you are running from your job.

Author: Thomas Ballantyne III, Director of Marketing for Bulwark Exterminating.

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Not Provided Analytics Blind Sided by Google

Matt McGee wrote a great piece on Google’s [ Not Provided ] search terms and how it’s effecting online bloggers and online businesses.

http://www.smallbusinesssem.com/googles-not-provided-assessing-2-5-months-of-analytics-damage/5273/

My comment:

What’s also annoying is how this puts past analytics data back to square 1. How can you compare incremental increases from last year to next year when you lose such a large chunk of data?

English: A pie chart created in Excel 2007 sho...

Image via Wikipedia

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Matt McGee - Small Business Search Marketing