Forbes: What’s the Point to Social Media? Pest Control Guy Answers

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Ushahidi in Forbes Magazine

Ushahidi in Forbes Magazine (Photo credit: whiteafrican)

Lois Geller does a great piece on social media. She reveals how poorly some companies are doing it, and how so many don’t have a real clear cut business purpose. Using real numbers from 3M, Coke, and Pepsi it’s a good read:

Social Media Marketing: What’s The Point?

Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.

I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.

The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.

http://www.forbes.com/sites/loisgeller/2012/09/04/social-media-marketing-whats-the-point/

She then asks how businesses are using social media.

My Comment:

Social media can be used in so many different parts of a business. It can simply be another line of communication, like a new telephone number. Or it can be a  customer out reach program, fostering current customers relations and gathering consumer feedback. But some how these new innovations always tend to fall in the marketing departments lap… How do we make money on this? How do we use this to get more customers? It can do that too, but that may be one of it’s least effective uses.

We use it for customer outreach and retention. It’s primary use for this pest control guy is to add another line of communication with existing customers. And Facebook is the platform of choice for that. The value in this comes in customer retention. We believe that a customer who likes you on facebook is more likely to keep your service.

But don’t mind me… I am just a pest control guy.

Thomas B.
Bulwark Exterminating

P.S. @Lois… Find it kinda interesting the Forbes does not have an easy location on it’s page here for me to find your twitter account. Plus the twitter button on the left adds a mention to  @Sharethis and not to you as an author. I may be a prude, but I’d like to give credit to the author when I share articles. Social Media to me is about identifying with people first. I think Forbes is missing the boat here. In fact, the “Follow” button at the top only leads me to follow you on the Forbes website…. Disappointing.

Sadly that will not be retweeted as I originally intended to do because Lois deserves the mention, not @Sharethis… and at minimum Forbes should be mentioned in the tweet. I would probably be more forgiving had the article not been about Social Media.

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GM Pulls Social Media Marketing and Facebook Ads

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General Motors automobile mural

General Motors automobile mural (Photo credit: Toban Black)

Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something

or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.

Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…

Aimclear covers a their thoughts on GMs failed Facebook marketing attempts. www.aimclearblog.com/2012/05/16/thanks-gm-that-leaves-more-facebook-ads-impressions-for-me/

My comment:

Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?

…I know, who would listen to a pest control guy’s ideas on marketing.

 

p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.

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Baby foot print butt

Butterflies … but can you see what kind? Look closely. What are the butterflies made of…… .. .. .. .. .. .. .. .. .. .. .. .. .. .. … ….they’re the foot prints of children! Wouldn’t this make a fantastic idea for a parent (Mothers day, Fathers day) for a God parent … or for Grandparents!

Article source: http://www.pinterest.com/pin/205828645445006561/

Links, Links, and more Links…

When will this link thing in SEO end? Will it ever end? One thing is for sure, there are a lot of guys still trying to get links. So today I give you a copy of an email sent to me by an SEO company offering their services.

 

__________________________________________________________________

Dear Webmaster,

 

I manage several high reputation affiliate websites and would like to offer you a contextual link exchange deal, which can be done in several ways:

1) Content in exchange for links:

As a company which provides accurate content to our partners, we are now offering to provide you with FREE, relevant and original content articles at any requested field (we have dedicated content writers for this purpose). In exchange we only require 2 text links from each published article for as long the article is published and at the minimum of 2 years. Each article will have a unique content, will be only used only once and will never be given to any of our other partners.

2) Exchange of contextual links:

A simple exchange of links from within relevant text on various pages of our websites. The key words will be pre-selected. We can negotiate the number and quality of pages in which the links will be created.

3) “Partner Page” links:

A very basic level of link exchange, this way we can still establish long-term relevant links, but with lower SEO exposure.

 

Thanks Regards,

************

Marketing Manager

Providing services since 1996 

__________________________________________________________________

SEO-Link-Building-Challenge

HELLO! He is a spammer. Do you expect anything more than spammy links?

As tempting as it may seem, guys that spam your inbox probably aren’t the most diligent hard working individuals. They want the quick hit and runs. They want the easy way out. They look at mass numbers. You may get a lot of links, but link volume isn’t everything. The days of massive link volumes are gone. You want quality links not quantity of links.

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Article source: http://pestcontrolseo.wordpress.com/2014/09/02/links-links-and-more-links/

BBB Gives SEO Advice… Tainted with Black Hat Magic

SEO is becoming mainstream to the business owner. 6 to 7 years ago I would be shocked to find a business owner that new what SEO was. Today I am shocked to find one that doesn’t. The majority of business owners now know they need and want SEO. The problem now becomes understanding what SEO really is, and does a business owner ultimate get his website ranked in Google. Hence the BBB is trying to fill a need for its loyal members by providing a quick and easy guide to getting websites ranked.

Here is the BBB’s article: 5 Steps To Get Your Business On Google’s First Page

Reckless. Very reckless. If only SEO was as quick and easy as a 5 step.

Black Hat Magic

What  irritated me the in this article was the following statement:

Accredited Businesses who use BBB’s dynamic seal on their website will greatly benefit from bbb.org’s high domain status, thus increasing their own domain authority and search engine ranking.

What BBB did here is shrewdly ask for a link. Asking for a reciprocal link to be more clear. Further, implicating that by adding a link to the BBB the businesses owner will get better ranks. They even linked to Moz.com within this misguided statement. Was this contrived or is the writer is naive? While this tactic of reciprocal linking isn’t entirely black hat, the fact that the article doesn’t give full disclosure that they are asking for a link makes me cringe.

 

Most Effective SEO Strategies

spring-spider-pest-controlDespite the BBB’s attempt to gain links from their naive and trusting followers, the BBB did publish a survey with some good percentages for effective SEO strategies. The survey put “Link Building” as the 3rd from the bottom. The respondents felt that “Quality Content Creation” is your best bet for SEO success. Bravo. Take the survey’s advice and work on your content strategy and keyword research. Give users the information they are searching for and your business should reap some SEM benefits. But please understand, SEO is not a quick 5 step project. It’s a competitive world out there, and everyone wants the first page of google.

 

Article source: http://pestcontrolseo.wordpress.com/2014/06/19/bbb-gives-seo-advice-tainted-with-black-hat-magic/

Google and Wikipedia sitting in a tree..

google-wikipedia-serps

 

So Google is now displaying a little drop down screen shot of the Wikipedia page associated with a website. The information is Universal and site wide, so this tab is included on deeper pages.

Why is this Interesting to me?

I find this very telling of how heavily google is now leaning towards entities in the search results.

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Article source: http://pestcontrolseo.wordpress.com/2014/05/30/google-and-wikipedia-sitting-in-a-tree/

704-214-6513 – CBS Broadcasting Charlotte

It seems rather frequent these days that Bulwark Exterminating gets calls from individuals “with the news station” wanting to “feature a pest control company”.

And now, more often then not, I am disappointed when a call gets through to my line with an intro of “They said they were with the news station.” Very few of these individuals are actually reporters covering news. Instead they are solicitors who have coat tailed in on the name of CBS News. Granted they don’t usually say they are covering a news story, or that they are reporters from the news station. They simply drop the familiar “News Station” name into their introduction and those answering the phones make great haste to get them to the proper PR person. But really, all they want to do is pitch a spot on their news website.

Now I know that a lot of traditional media stations are suffering with how to adapt to the internet. The online world is sucking viewers away by the millions. Reporters are getting scooped left and right by bloggers and youtube videos shot from smart phones. It is a tough new world for traditional media. But these phone calls make them seem even more desperate to me. And strangely, the “News Stations” just don’t get it. And sadly, most of them cave to running Google Adsense, feeding their biggest competitor.

And what they don’t see is the power they still wield. I am more than happy to bend over backwards for reporters, when they do actually call. I am happy to rearrange schedules, clean up a truck, find an ant mound, let them video our live scorpions, and even spend 2 hours to be dropped for breaking news. Because the news is still watched. Not by all demographics, but by the good majority of the demographic that will actually buy pest control. And your stations are still being watched. Yes, you may have to adjust for the loss of viewers. Yes, your prices will probably need to drop. But you still have an audience and you can make it profitable.

And for those solicitors that keep calling, you are making making your stations look bad. You are not reporters. Don’t pretend to be such. Don’t pretend to be offering a “news” feature. Further, online views are not the same as TV views. They shouldn’t cost the same, it’s not a bargain. The prices I’ve been offered for impressions on a news website are ridiculous. Especially when the ads are below the fold. So “No Thank You CBS Broadcasting in Charlotte NC. We don’t want to be solicited for a feature PAID spot on your website. If you do however want to feature our fabulous Charlotte Pest Control company in the news my lines are open.”

 

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Article source: http://pestcontrolseo.wordpress.com/2014/04/23/704-214-6513-cbs-broadcasting-charlotte/