Forbes: What’s the Point to Social Media? Pest Control Guy Answers



Ushahidi in Forbes Magazine

Ushahidi in Forbes Magazine (Photo credit: whiteafrican)

Lois Geller does a great piece on social media. She reveals how poorly some companies are doing it, and how so many don’t have a real clear cut business purpose. Using real numbers from 3M, Coke, and Pepsi it’s a good read:

Social Media Marketing: What’s The Point?

Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.

I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.

The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.

She then asks how businesses are using social media.

My Comment:

Social media can be used in so many different parts of a business. It can simply be another line of communication, like a new telephone number. Or it can be a  customer out reach program, fostering current customers relations and gathering consumer feedback. But some how these new innovations always tend to fall in the marketing departments lap… How do we make money on this? How do we use this to get more customers? It can do that too, but that may be one of it’s least effective uses.

We use it for customer outreach and retention. It’s primary use for this pest control guy is to add another line of communication with existing customers. And Facebook is the platform of choice for that. The value in this comes in customer retention. We believe that a customer who likes you on facebook is more likely to keep your service.

But don’t mind me… I am just a pest control guy.

Thomas B.
Bulwark Exterminating

P.S. @Lois… Find it kinda interesting the Forbes does not have an easy location on it’s page here for me to find your twitter account. Plus the twitter button on the left adds a mention to  @Sharethis and not to you as an author. I may be a prude, but I’d like to give credit to the author when I share articles. Social Media to me is about identifying with people first. I think Forbes is missing the boat here. In fact, the “Follow” button at the top only leads me to follow you on the Forbes website…. Disappointing.

Sadly that will not be retweeted as I originally intended to do because Lois deserves the mention, not @Sharethis… and at minimum Forbes should be mentioned in the tweet. I would probably be more forgiving had the article not been about Social Media.

Enhanced by Zemanta

GM Pulls Social Media Marketing and Facebook Ads


General Motors automobile mural

General Motors automobile mural (Photo credit: Toban Black)

Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something

or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.

Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…

Aimclear covers a their thoughts on GMs failed Facebook marketing attempts.

My comment:

Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?

…I know, who would listen to a pest control guy’s ideas on marketing.


p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.

Enhanced by Zemanta

;o; .. That’s awesom

Hey, I just met you, and this is crazy, but I’m your father, so join me maybe. Star wars. Darth Vader. Luke Skywalker

Article source:

Pest Control Guy in

Pest Test word search, sounds fun

Article source:

Claims to be the lar

Petra, Jordan

Article source:

Peanut Butter Snicke

P B Pretzel Truffles – if you like Ben and Jerry’s Chubby Hubby ice cream or buckeyes, you will ♥ these sinful truffles – sweet, salty, creamy and crunchy

Article source:

elf donuts–actually

Reindeer Food. Oatmeal, Christmas colored sugar, Christmas sprinkles Glitter. Includes FREE Printable Reindeer Food Magical Reindeer Food Instructions: “Sprinkle on the lawn at night, The moon will make it sparkle bright, As Santa’s reindeer fly and roam, This will guide them to your home.”

Article source:

Top 10 Insights – Local Search Ranking Factors

The 2015 Local Search Ranking Factors are out. I am not entirely surprised by the overall consensus. Google’s shift is gradual and steady. Knowing overall which direction Google is headed in is no huge surprise. And catching glimpses along the way helps local experts see “where the puck is headed“. (That one was for you Matt Cutts).  So as a Local SEO Guru, you hit the ranking factors page, take a quick scan at the top factors “Yeah, Yeah, I knew all this already…” and leave. Slow down Guru, you are going to miss something.

Take if from David Mihm “There are so many pearls of wisdom from the survey’s participants.”

Here are 9 notable insights for local search experts in 2015, which will play well into 2016.

1- “Focus on acquiring quality/authoritative hyper-local & industry-specific links”

When the consensus agrees that Link Signals = 20.0% (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) knowing what links matter is a golden nugget. Kudos to Gyi.

2- “Reviews!” – Matthew Hunt

“Reviews matter to users when trying to make a snap decision on what local business they will call or visit.” .. Reviews are relevant “in both mobile and desktop.” Let me spell it out for you, Reviews are user behavior and reviews influence user behavior. Let me do the math for you… Review Signals (8.4%) + Mobile Signals (9.5%) = 17.9% (3rd largest ranking factor)

..& see, I am not alone in my Reviews Matter Rant. ;)

3- “For better or for worse, what’s in the “business name” field still matters to an absurd degree.” – Phil Rozek

UGHHHH!!!! Yes. Google figure this one out PLEASE! …But in reality, and to the shagrin of all of us that cannot take advantage of this, it will not go away. ….Brings back memories of EMDs.

4- “Social Media is called social media” Greg Gifford

Who cares if it actually helps your SEO – an active social media account and an engaged audience can do wonders for your bottom line.” Laughable but nailed it. Amen Brother Greg, Amen.

6 – “Media mentions appear to be particularly powerful.” – Darren Shaw

“Even a single mention in a local paper seems to provide a significant boost.” Great advice Darren, go Help a Reporter Out.

7 – “Content… semantic keyword grouping” – Joy Hawkins

“When I get a business that is in a competitive market I almost always start by looking at what their competition has that they are missing. I specifically look at the content they have on their website and how Google might be using semantic keyword grouping.” Thanks Joy for the tip on avoiding keyword stuffing (negative SEO) and deliver quality content laced with semantics.

8 – “focus on the citations that matter most” – Matthew Hunt

Actionable. Find citations in the “web results” section. Brilliant. Thank you again Mr. Hunt.

9 – “SEP not simply SEO.” – Garrett Mehrguth

“Search Engine Positioning… it is essential to think of all your SERP marketing positions. …There are only so many searches for a service a month, the surest way to increase lead volume is to have as many spots in the SERP landscape as possible.” A reminder of a holistic approach. Thank you, Garrett.

Conclusion to Local Ranking Factors 2015

To quote Jen Lopez of Moz, “Read the F*ing Post.” And read the whole post.

Thank you local search experts and hats off.

P.S… if you were expecting a top 10 List then you will have to add #10 below, I am not going to do all the work for you!!

Pest Control Guy - Thomas Ballantyne


-Thomas Ballantyne
Director of Marketing for Bulwark Exterminating
Follow me on Twitter —> @Thos003

Make it a great day!

The 2014 Pest Control Blog in review

Well here it is.. Pest Control SEO has made it through another year… barely. According to my blogging habits, the site has received significantly less attention this year, in fact, it has been about 3 months since my last post. YIKES! So in a feeble attempt to keep some gas in the tank, here is my 2014 review:

The stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 8,500 times in 2014. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many people to see it.

Click here to see the complete report.

About these ads

Article source:

Slide Decks for State of Search Dallas 2014

SEO Track

Ian Lurie – Portent, Inc. | One Trick Ponies Get Shot: Doing Digital Strategy Right :
Brian LaFrance – Authority Labs | Optimizing WordPress:
Eric Enge – Stone Temple Consulting | Hummingbird and Semantic Search:
Mike Arnesen – SwellPath | Google’s Not Your Friend. It Never Was.
Jon Cooper | 30 Bite-sized Link Building Tips _ COULD NOT FIND SLIDES ONLINE
Mike King – iPullRank | Persona Driven Keyword Research :
Amanda McGowan – Seer Interactive | An Analytical Approach to SEO :
Kane Jamison – Content Harmony | This Is What Great Content Looks Like :
Casey Markee – Media Wyse | How to Conduct an SEO Audit :
Sha Menz – rmoov | The Brand Building Smart Art Of The Link Removal Ninja :

SEO Track Day 2

Bill Hartzer | Google Algo Update _ COULD NOT FIND SLIDES ONLINE
Kate Morris – Outspoken Media | Site Crawls – What To Do & What To Look For :
Eli Schwartz – Survey Monkey | International SEO Simplified :
Brittan Bright | Not Technically, “Technical”? Survival Tips for Thriving in the Increasingly Technical World of Search Marketing. _ COULD NOT FIND SLIDES ONLINE
Kerry Dean – PMG | The Best SEO Advice You Will Never Hear :
Zeph Snapp | Y’all Should Speak Marketing In Español _ COULD NOT FIND SLIDES ONLINE
Derek Mabie | Digital Governance – The Role of the Search Engines _ COULD NOT FIND SLIDES ONLINE

Paid Search Track

Larry Kim – WordStream | Top 10 PPC Hacks of All Time :
Steve Hammer – Demand More Out of PPC _ COULD NOT FIND SLIDES ONLINE
Brandy Eddings – PPC Strategic Keyword Research _ COULD NOT FIND SLIDES ONLINE
Elizabeth Marsten – Portent | The International Geek Exchange :
Alan Morte – Three Ventures Technology | Beating Google By Using Google – A Solution To Adwords’ Close Variant Change :
Alex Houg – Cross-channel Remarketing _ COULD NOT FIND SLIDES ONLINE
Christine Churchill | The Perils and Pitfalls of PPC  _ COULD NOT FIND SLIDES ONLINE
Jim Halligan – National vs. Local Paid Search: How To Get More Bang for Your Marketing Buck _ COULD NOT FIND SLIDES ONLINE
Christi Olson – Expedia | PPC Holiday Planning for Slackers. It’s not too late! :
Michelle Morehouse – Clix Marketing | The New Facebook Business Manager:

Paid Search Track Day 2

John Gagnon – Microsoft | Bing Ads – Latest, Greatest, and Beyond :
Adam Riemer – Monetizing Your Social Media _ COULD NOT FIND SLIDES ONLINE
Susan Wenograd – At Home Stores | 3 Ways to Improve Your AdWords (and Become Amigos With Google) :
Sean Dolan – Push Fire | Remarketing :
Aaron Levy – Elite SEM | Persona Targeting for PPC :
Kevin Adams – Adwords Bidding Tools _ COULD NOT FIND SLIDES ONLINE
Mark Barrera – Making Media Convert: Running Tests That Matter  _ COULD NOT FIND SLIDES ONLINE

Social Media Track

Matt Siltala – Avalaunch | How to Dominate Your Competition With Visual Creative Content :
Dan Sturdivant – Rise – The All You Can Fly Airline _ COULD NOT FIND SLIDES ONLINE
Mark Traphagen – Stone Temple Consulting | Social Media Is a Waste of Your Time. Unless… :
Michael Stancil | Paid Social :
Greg Allbright – Don’t Worry, Be Happy: Avoiding Social Media Burnout and Keeping Your Motivation High _ COULD NOT FIND SLIDES ONLINE
Jabez Lebret – The New LinkedIn – The Black, The White, and the Grey :
James Loomstein – Reset Your Social Strategy _ COULD NOT FIND SLIDES ONLINE
Tim Wagner – Why People Follow Brands _ COULD NOT FIND SLIDES ONLINE
Jessica Nelson – Elev8Social LLC | The Proof is in the Attribution :

Social Day 2

Sean Jackson – There Is No ROI In Social Media Marketing
Brent Csutoras – Having Long Term Success With Reddit
Tony Wright – WrightIMC | Linkedin Primer :
Brad Besancon – How To Use Visual Social Media to Ignite Fan Passion
Purna Virji – How To Set Up a Joint SEO-PR-Social-Email Campaign
Brett Snyder – Knucklepuck | SEO & Social Media: A Match Made in Heaven :
Randall Turner – Don’t Forget About Social In Local

Local SEO Track

Darren Shaw – WhiteSparks | Presenting on User Behavior and Local Search:
Phil Rozek – Local Visibility System | User Behavior Affects Local Rankings. Now What? :
Gyi Tsakalakis – EPL Digital | Going Local With Social – Use The Social Web to Get Results :
David Minchala | Excel Power-Ups For Going Beast-Mode in Local SEO :
Dan Leibson – Local SEO Guide | No Citations – Do Real Local SEO Stuff:
Steve Floyd – AXZM | Creating a Hyper Local Content Marketing Strategy :
Thomas Ballantyne – Bulwark Exterminating | Entering the Review Era :
Adam Dorfman – SIM Partners | Pigeon Overview :
Will Scott – Search Influence | Pigeon? Shit. Who Cares… :
Dana DiTomaso – Kick Point | Paying For It In Local :

Kitchen Sink

Ruth Burr Reedy – Traditional Marketers Are Coming For Our Jobs:
Ryan Jones – The Evolution of SEO
John Doherty – Building Your Team and Prioritizing New Hires
Michelle Lowery – Passion Fruit Creative | Dialing it Back: How Creating Too Much Content Can Dilute Your Brand and Undermine Your Authority :
Giovanni Gallucci | Search & Social Secrets with Photos and Video :
Cindy Krum – De-Mystifying Mobile SEO
Scott Baradell – The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?

Key Note by Wil Reynolds | Selling Marketing Ideas to your company & bosses :