Make your content as persuasive as a comfy couch. -Thomas Ballantyne
Make your content as persuasive as a comfy couch. -Thomas Ballantyne
Lois Geller does a great piece on social media. She reveals how poorly some companies are doing it, and how so many don’t have a real clear cut business purpose. Using real numbers from 3M, Coke, and Pepsi it’s a good read:
Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.
I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.
The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.
She then asks how businesses are using social media.
Social media can be used in so many different parts of a business. It can simply be another line of communication, like a new telephone number. Or it can be a customer out reach program, fostering current customers relations and gathering consumer feedback. But some how these new innovations always tend to fall in the marketing departments lap… How do we make money on this? How do we use this to get more customers? It can do that too, but that may be one of it’s least effective uses.
We use it for customer outreach and retention. It’s primary use for this pest control guy is to add another line of communication with existing customers. And Facebook is the platform of choice for that. The value in this comes in customer retention. We believe that a customer who likes you on facebook is more likely to keep your service.
But don’t mind me… I am just a pest control guy.
P.S. @Lois… Find it kinda interesting the Forbes does not have an easy location on it’s page here for me to find your twitter account. Plus the twitter button on the left adds a mention to @Sharethis and not to you as an author. I may be a prude, but I’d like to give credit to the author when I share articles. Social Media to me is about identifying with people first. I think Forbes is missing the boat here. In fact, the “Follow” button at the top only leads me to follow you on the Forbes website…. Disappointing.
Sadly that will not be retweeted as I originally intended to do because Lois deserves the mention, not @Sharethis… and at minimum Forbes should be mentioned in the tweet. I would probably be more forgiving had the article not been about Social Media.
Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something
or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.
Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…
Aimclear covers a their thoughts on GMs failed Facebook marketing attempts. www.aimclearblog.com/2012/05/16/thanks-gm-that-leaves-more-facebook-ads-impressions-for-me/
Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?
…I know, who would listen to a pest control guy’s ideas on marketing.
p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.
Hey, I just met you, and this is crazy, but I’m your father, so join me maybe. Star wars. Darth Vader. Luke Skywalker
Article source: https://www.pinterest.com/pin/205828645439328508/
Pest Test word search, sounds fun
Article source: https://www.pinterest.com/pin/205828645439308392/
Article source: https://www.pinterest.com/pin/205828645439308396/
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Article source: https://www.pinterest.com/pin/205828645439308399/
P B Pretzel Truffles – if you like Ben and Jerry’s Chubby Hubby ice cream or buckeyes, you will ♥ these sinful truffles – sweet, salty, creamy and crunchy
Article source: https://www.pinterest.com/pin/205828645439308482/
Reindeer Food. Oatmeal, Christmas colored sugar, Christmas sprinkles Glitter. Includes FREE Printable Reindeer Food Magical Reindeer Food Instructions: “Sprinkle on the lawn at night, The moon will make it sparkle bright, As Santa’s reindeer fly and roam, This will guide them to your home.”
Article source: https://www.pinterest.com/pin/205828645439309789/
The 2015 Local Search Ranking Factors are out. I am not entirely surprised by the overall consensus. Google’s shift is gradual and steady. Knowing overall which direction Google is headed in is no huge surprise. And catching glimpses along the way helps local experts see “where the puck is headed“. (That one was for you Matt Cutts). So as a Local SEO Guru, you hit the ranking factors page, take a quick scan at the top factors “Yeah, Yeah, I knew all this already…” and leave. Slow down Guru, you are going to miss something.
Here are 9 notable insights for local search experts in 2015, which will play well into 2016.
When the consensus agrees that Link Signals = 20.0% (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) knowing what links matter is a golden nugget. Kudos to Gyi.
“Reviews matter to users when trying to make a snap decision on what local business they will call or visit.” .. Reviews are relevant “in both mobile and desktop.” Let me spell it out for you, Reviews are user behavior and reviews influence user behavior. Let me do the math for you… Review Signals (8.4%) + Mobile Signals (9.5%) = 17.9% (3rd largest ranking factor)
..& see, I am not alone in my Reviews Matter Rant. ;)
UGHHHH!!!! Yes. Google figure this one out PLEASE! …But in reality, and to the shagrin of all of us that cannot take advantage of this, it will not go away. ….Brings back memories of EMDs.
“Who cares if it actually helps your SEO – an active social media account and an engaged audience can do wonders for your bottom line.” Laughable but nailed it. Amen Brother Greg, Amen.
“Even a single mention in a local paper seems to provide a significant boost.” Great advice Darren, go Help a Reporter Out.
“When I get a business that is in a competitive market I almost always start by looking at what their competition has that they are missing. I specifically look at the content they have on their website and how Google might be using semantic keyword grouping.” Thanks Joy for the tip on avoiding keyword stuffing (negative SEO) and deliver quality content laced with semantics.
Actionable. Find citations in the “web results” section. Brilliant. Thank you again Mr. Hunt.
“Search Engine Positioning… it is essential to think of all your SERP marketing positions. …There are only so many searches for a service a month, the surest way to increase lead volume is to have as many spots in the SERP landscape as possible.” A reminder of a holistic approach. Thank you, Garrett.
To quote Jen Lopez of Moz, “Read the F*ing Post.” And read the whole post.
Thank you local search experts and hats off.
P.S… if you were expecting a top 10 List then you will have to add #10 below, I am not going to do all the work for you!!
Well here it is.. Pest Control SEO has made it through another year… barely. According to my blogging habits, the site has received significantly less attention this year, in fact, it has been about 3 months since my last post. YIKES! So in a feeble attempt to keep some gas in the tank, here is my 2014 review:
The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.
Here’s an excerpt:
The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 8,500 times in 2014. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many people to see it.
Article source: http://pestcontrolseo.wordpress.com/2014/12/30/2014-in-review/
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Article source: https://www.pinterest.com/pin/205828645445633477/
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