Forbes: What’s the Point to Social Media? Pest Control Guy Answers

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Ushahidi in Forbes Magazine

Ushahidi in Forbes Magazine (Photo credit: whiteafrican)

Lois Geller does a great piece on social media. She reveals how poorly some companies are doing it, and how so many don’t have a real clear cut business purpose. Using real numbers from 3M, Coke, and Pepsi it’s a good read:

Social Media Marketing: What’s The Point?

Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.

I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.

The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.

http://www.forbes.com/sites/loisgeller/2012/09/04/social-media-marketing-whats-the-point/

She then asks how businesses are using social media.

My Comment:

Social media can be used in so many different parts of a business. It can simply be another line of communication, like a new telephone number. Or it can be a  customer out reach program, fostering current customers relations and gathering consumer feedback. But some how these new innovations always tend to fall in the marketing departments lap… How do we make money on this? How do we use this to get more customers? It can do that too, but that may be one of it’s least effective uses.

We use it for customer outreach and retention. It’s primary use for this pest control guy is to add another line of communication with existing customers. And Facebook is the platform of choice for that. The value in this comes in customer retention. We believe that a customer who likes you on facebook is more likely to keep your service.

But don’t mind me… I am just a pest control guy.

Thomas B.
Bulwark Exterminating

P.S. @Lois… Find it kinda interesting the Forbes does not have an easy location on it’s page here for me to find your twitter account. Plus the twitter button on the left adds a mention to  @Sharethis and not to you as an author. I may be a prude, but I’d like to give credit to the author when I share articles. Social Media to me is about identifying with people first. I think Forbes is missing the boat here. In fact, the “Follow” button at the top only leads me to follow you on the Forbes website…. Disappointing.

Sadly that will not be retweeted as I originally intended to do because Lois deserves the mention, not @Sharethis… and at minimum Forbes should be mentioned in the tweet. I would probably be more forgiving had the article not been about Social Media.

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GM Pulls Social Media Marketing and Facebook Ads

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General Motors automobile mural

General Motors automobile mural (Photo credit: Toban Black)

Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something

or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.

Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…

Aimclear covers a their thoughts on GMs failed Facebook marketing attempts. www.aimclearblog.com/2012/05/16/thanks-gm-that-leaves-more-facebook-ads-impressions-for-me/

My comment:

Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?

…I know, who would listen to a pest control guy’s ideas on marketing.

 

p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.

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Is SEO BUG-FREE and Happy in 2017?

It has been several years since my last post here. Google killed guest blogging and knocked down traffic to some of my favorite pest control blog sites in the process. So I abandoned my writings that were destined to fall to the back pages of the index where no human eyes would find them. Is there value for writing just for the bots? Is there hope for human connection when rankings will not be had? Alas… is SEO dead?

SEO in 2017

Oddly, I found myself explaining SEO to developer yesterday. And it was refreshing to realize how alive and well the need for SEO still is. Sure the tactics and practices have adjusted but the SEO foundation and work remain largely the same. Perhaps this is even more so the reason for me leaving this site destitute for so long. The excitement and newness was gone. It had become very mundane. Plus with the lack of readers, believers, and other practitioners to cheer me on, the blogging ceased. But I will tell you this, there is still much you may learn from this blog and the posts of the SEO past. Knowing where we came from will help you understand where we are today.

The 6 Keys to SEO that will remain

1 – Content – As the saying goes “Content is King”. While this may still be arguable, it is still relevant. The words, the images, the videos, are the content that makes your website worthy of human eyes. Not to say that all content worthy of being seeing will be seen. I do say, that once seen the content will carry it forward to be seen more or fizzle and die out to be rarely seen again. Content is what people come to consume. If not worthy of consumption, if not easily digestible then content should rot.

2 – Mark-up –  Most markup is hidden from humans. Markup is the code that speaks to bots so they can process, define, format, and present. I include in this meta tags, headers, titles, and most of all Schema (or the next iteration of structured data). In fact, Schema.org markup may already be on its way out. I’d suggest looking into JSON mark up. The internet of things is only made possible by a structured universal language to identify those things, that language is primarily for computer eyes only and is called markup.

3 – User Experience – Humans still need to connect with humans. When it comes to webpages the experience for users most be pleasant so that users will return and bring more users. This includes users of all device sizes, browser types, and sensory shapes. As human expectations change so will user experience. Search bots now make snap judgements based on site speeds, layout of rendered pages, and placement of useful elements on the page. Does your website protect users with its terms of service? Are users secure and computer connecting safe from viruses? Your site will be judged and ranked accordingly.

4 – Keywords – Keywords are the bases for intent. Connecting complimentary intents means pairing a music buyer with a music seller. If the immediate intent is to hire a pest control service then a user won’t likely order a pizza if sent to Papa John’s instead of Bulwark Exterminating. Therefore, understanding and expressing what your website page intends to do (provide pest control in Austin) will help a search engine provide the right results for its users who live in Austin that want to “get rid of scorpions”. Bridging that gap is understand what searches want when they enter a keyword phrase in relation to the keywords targeted by a web page.

5 – Links – Well you can’t just trust any old website on the internet these days. Links are like votes. And popular votes count on the internet. Hence, links will always be a factor in which site to trust and which to not trust. Links today are more loosely defined as mere mentions will cause connections. A phone number can easily be an identifiable link to a specific company. The content surrounding those links builds relevance. If you search for Thomas Ballantyne you will find Bulwark Exterminating in the results and few hyperlinks to Bulwark actually carry the anchor text of “Thomas Ballantyne”. So links and anchor text still matter and will always matter.

6 – Search Engines – Needless to say, that search engine optimization is wholly reliant on search engines existing and being used. But search engines will never go away. Search Engines have grounded their roots in human psyche as follows; to find and learn, to ask and be entertained, to express needs with desires of being filled, to hunt and gather information, and to conquer life. The search engine provides. The Search Engine engages and drives human activity.  Forever more will there be a bot that will search, find, and organize the information world for human consumption. And with that bot, there will be those that seek to provide content for consumption.

3 of My Latest Tips and Secrets of 2017 SEO

1 – History – One of the biggest secrets I have is that history counts. The longer you stay online, the more history you gain. The longer you carry a keyword ranking the better chance you have to keep that ranking going forward. If you have a bad history, it will hurt you. So be consistent with who you say you are and who you really are. Your History makes your Reputation. Reputation is trust. Trust is currency. It is your currency to buy visitors and to gain customers.

2 – Build it right from the start– Let’s say you have a niche that hasn’t broken into the online world yet. (Still happens, as I found out when building a house. Try finding a Phoenix Framer). Being first to break out online gets you results and fast, just for being first. But you are the only runner, so being first in a race of one doesn’t mean you ran a good race. However, if you start racing now and really work at being a top racer, when others join you will have the history and experience to compete. Plus, it can be a distance race. Bulwark in Austin has over 400 online reviews in Google alone, that puts some distance between us and someone starting now. Build your website right from the start and you get distance and not just first place in a one man race.

3 – Visible Reputation Trumps Ranking – 5 little gold stars can take more traffic than the top ranked on the page. A bad reputation on the first page can lose your site traffic when people search for your company by name. And when it comes down to it, people won’t buy if they can’t trust you. Visible reputation can go into how your site simply looks even if you did rank #1 for SEO.

 

Well it feels good to blog again. SEO is alive and well. Your views, shares, and comments are appreciated and help drive more posts and more conversations.

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Article source: https://pestcontrolseo.wordpress.com/2017/06/03/is-seo-bug-free-and-happy-in-2017/

;o; .. That’s awesom

Hey, I just met you, and this is crazy, but I’m your father, so join me maybe. Star wars. Darth Vader. Luke Skywalker

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Pest Control Guy in

Pest Test word search, sounds fun

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Claims to be the lar

Petra, Jordan

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Peanut Butter Snicke

P B Pretzel Truffles – if you like Ben and Jerry’s Chubby Hubby ice cream or buckeyes, you will ♥ these sinful truffles – sweet, salty, creamy and crunchy

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elf donuts–actually

Reindeer Food. Oatmeal, Christmas colored sugar, Christmas sprinkles Glitter. Includes FREE Printable Reindeer Food Magical Reindeer Food Instructions: “Sprinkle on the lawn at night, The moon will make it sparkle bright, As Santa’s reindeer fly and roam, This will guide them to your home.”

Article source: https://www.pinterest.com/pin/205828645439309789/

Top 10 Insights – Local Search Ranking Factors

The 2015 Local Search Ranking Factors are out. I am not entirely surprised by the overall consensus. Google’s shift is gradual and steady. Knowing overall which direction Google is headed in is no huge surprise. And catching glimpses along the way helps local experts see “where the puck is headed“. (That one was for you Matt Cutts).  So as a Local SEO Guru, you hit the ranking factors page, take a quick scan at the top factors “Yeah, Yeah, I knew all this already…” and leave. Slow down Guru, you are going to miss something.

Take if from David Mihm “There are so many pearls of wisdom from the survey’s participants.”

Here are 9 notable insights for local search experts in 2015, which will play well into 2016.

1- “Focus on acquiring quality/authoritative hyper-local & industry-specific links”

When the consensus agrees that Link Signals = 20.0% (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) knowing what links matter is a golden nugget. Kudos to Gyi.

2- “Reviews!” – Matthew Hunt

“Reviews matter to users when trying to make a snap decision on what local business they will call or visit.” .. Reviews are relevant “in both mobile and desktop.” Let me spell it out for you, Reviews are user behavior and reviews influence user behavior. Let me do the math for you… Review Signals (8.4%) + Mobile Signals (9.5%) = 17.9% (3rd largest ranking factor)

..& see, I am not alone in my Reviews Matter Rant. ;)

3- “For better or for worse, what’s in the “business name” field still matters to an absurd degree.” – Phil Rozek

UGHHHH!!!! Yes. Google figure this one out PLEASE! …But in reality, and to the shagrin of all of us that cannot take advantage of this, it will not go away. ….Brings back memories of EMDs.

4- “Social Media is called social media” Greg Gifford

Who cares if it actually helps your SEO – an active social media account and an engaged audience can do wonders for your bottom line.” Laughable but nailed it. Amen Brother Greg, Amen.

6 – “Media mentions appear to be particularly powerful.” – Darren Shaw

“Even a single mention in a local paper seems to provide a significant boost.” Great advice Darren, go Help a Reporter Out.

7 – “Content… semantic keyword grouping” – Joy Hawkins

“When I get a business that is in a competitive market I almost always start by looking at what their competition has that they are missing. I specifically look at the content they have on their website and how Google might be using semantic keyword grouping.” Thanks Joy for the tip on avoiding keyword stuffing (negative SEO) and deliver quality content laced with semantics.

8 – “focus on the citations that matter most” – Matthew Hunt

Actionable. Find citations in the “web results” section. Brilliant. Thank you again Mr. Hunt.

9 – “SEP not simply SEO.” – Garrett Mehrguth

“Search Engine Positioning… it is essential to think of all your SERP marketing positions. …There are only so many searches for a service a month, the surest way to increase lead volume is to have as many spots in the SERP landscape as possible.” A reminder of a holistic approach. Thank you, Garrett.

Conclusion to Local Ranking Factors 2015

To quote Jen Lopez of Moz, “Read the F*ing Post.” And read the whole post.

Thank you local search experts and hats off.

P.S… if you were expecting a top 10 List then you will have to add #10 below, I am not going to do all the work for you!!

Pest Control Guy - Thomas Ballantyne

:)


-Thomas Ballantyne
Director of Marketing for Bulwark Exterminating
Follow me on Twitter —> @Thos003

Make it a great day!

The 2014 Pest Control Blog in review

Well here it is.. Pest Control SEO has made it through another year… barely. According to my blogging habits, the site has received significantly less attention this year, in fact, it has been about 3 months since my last post. YIKES! So in a feeble attempt to keep some gas in the tank, here is my 2014 review:

The WordPress.com stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 8,500 times in 2014. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many people to see it.

Click here to see the complete report.

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Article source: http://pestcontrolseo.wordpress.com/2014/12/30/2014-in-review/