Video Marketing Challenge – 2012

Anthony Kirlew, with AKA Old School SEO

Anthony is getting the vibe that videos are heating up…

YouTube, Vimeo, and the likes are already big. YouTube actually qualifies for the 2nd largest search engine. Yes, it out ranks Bing. And while YouTube is a vertical search engine dealing only with videos, it’s still a force to be reckoned with. My predictions are videos and views will grow exponentially in 2012.

Image representing YouTube as depicted in Crun...

Image via CrunchBase

My Comment:

I think video marketing is going to be huge in 2012. I mean it’s already big… but it will be even bigger.

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Old Shcool SEO

Comment on SEO by the Sea – Entities in Search Queries

Good read on entities in search queries. Google shows different results when an entity is presented in the search. Therefore, names like Nike, Bulwark, Obama, all have related terms. When present in a search these name entities define the topic. The entities are not always single word, Thomas Ballantyne, Empire Avenue, Pest Control SEO, are all entities that will define the search results based on the entity. Google also feeds live news streams based on entities in the news. At one time, a search for Thomas Ballantyne, brought up my twitter account as a news stream. It filtered my tweets and tweets to me based on what it seemed most news worthy. Bill Slawski of SEO by the Sea used the president as one of his examples. My comment…

Official photographic portrait of US President...

Interesting using the president as an example. So how damaging to the president’s search results would it be to use the presidents full name of Barack Osama Obama?

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