Consumer Shows and Marketing

The following was a quote I received from a trade show ad:

“Dollar for dollar, consumer shows continue to offer the
most significant return on investment and are the most
effective use of the marketing dollar.
– Wall Street Journal, Feb 2007

I’m sorry, but I could not find this article nor do I believe it to be true. The most expensive cost a small business has is their employee’s time. Trade shows are time consuming. I believe that many businesses can use trade shows as an effective marketing tool. But when you state “most effective” you must quantify it by the business and in comparison to all other marketing dollars.

I am not opposed to testing trade shows, I am simply disputing the claim made above in a supposed Wall Street Journal article.

 

 

 

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GM Pulls Social Media Marketing and Facebook Ads

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General Motors automobile mural

General Motors automobile mural (Photo credit: Toban Black)

Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something

or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.

Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…

Aimclear covers a their thoughts on GMs failed Facebook marketing attempts. www.aimclearblog.com/2012/05/16/thanks-gm-that-leaves-more-facebook-ads-impressions-for-me/

My comment:

Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?

…I know, who would listen to a pest control guy’s ideas on marketing.

 

p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.

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