Social Media Fails to Drive Black Friday or Cyber Monday Sales

Search Influence posted some great stats and data about the 2012 retail’s bust or boom days, Cyber Monday and Black Friday.

http://www.searchinfluence.com/2012/11/black-friday-cyber-monday-sales-data/

Interestingly it seems that the author is searching for some sign of social media’s ability to drive sales. Sadly, I don’t think social media really has the clout marketers are hoping for. Yet, spend on social media is still increasing. #guilty

What is notable is that email is still a driving social media force. Email is still the social media platform of the masses. And as social as companies get else where online, email should not be overlooked. The social websites to the likes of Facebook and Twitter may not drive sales, but the social email will.

Really go read the article. > Did Social Fall Flat on Black Friday and Cyber Monday? <

My comment… not related to the content of the article, but to the fantastic tweet button options presented at the end of the post:

Very cool use of the twitter button giving people the option to tweet out a stat related to your post. The only think I don’t like is the counter next to those stats as the counter is a total for the page not for each stat.

Still very cool.

Hope you enjoyed the holidays… and the shopping.

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Forbes: What’s the Point to Social Media? Pest Control Guy Answers

Featured

 

Ushahidi in Forbes Magazine

Ushahidi in Forbes Magazine (Photo credit: whiteafrican)

Lois Geller does a great piece on social media. She reveals how poorly some companies are doing it, and how so many don’t have a real clear cut business purpose. Using real numbers from 3M, Coke, and Pepsi it’s a good read:

Social Media Marketing: What’s The Point?

Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.

I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.

The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.

http://www.forbes.com/sites/loisgeller/2012/09/04/social-media-marketing-whats-the-point/

She then asks how businesses are using social media.

My Comment:

Social media can be used in so many different parts of a business. It can simply be another line of communication, like a new telephone number. Or it can be a  customer out reach program, fostering current customers relations and gathering consumer feedback. But some how these new innovations always tend to fall in the marketing departments lap… How do we make money on this? How do we use this to get more customers? It can do that too, but that may be one of it’s least effective uses.

We use it for customer outreach and retention. It’s primary use for this pest control guy is to add another line of communication with existing customers. And Facebook is the platform of choice for that. The value in this comes in customer retention. We believe that a customer who likes you on facebook is more likely to keep your service.

But don’t mind me… I am just a pest control guy.

Thomas B.
Bulwark Exterminating

P.S. @Lois… Find it kinda interesting the Forbes does not have an easy location on it’s page here for me to find your twitter account. Plus the twitter button on the left adds a mention to  @Sharethis and not to you as an author. I may be a prude, but I’d like to give credit to the author when I share articles. Social Media to me is about identifying with people first. I think Forbes is missing the boat here. In fact, the “Follow” button at the top only leads me to follow you on the Forbes website…. Disappointing.

Sadly that will not be retweeted as I originally intended to do because Lois deserves the mention, not @Sharethis… and at minimum Forbes should be mentioned in the tweet. I would probably be more forgiving had the article not been about Social Media.

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Memorable Marketing #EpicFail

You need to read today’s post by Search Influence. Highlighting some of the off the wall creative marketing that fell flat on it’s face. Happens often.

http://www.searchinfluence.com/2012/04/memorable-marketing-fails/

 

My Comment: Great post. Should have thrown in the Quiz-no’s singing rats. Albeit, that was pre-twitter days when the social media gauge to the epicfails was not in place.

 

For those that do not know of the Quiz-no Rats:

Pretty interesting actually how much twitter effects advertising today, for better or worse.

But this isn’t just a marketing thing, twitter feedback and social media backlash happen even within the off the wall comic t-shirts for young girls: JCPenney’s #epicfail and better options

 

And just to make the point a little clearer, here the social media infographic phenomenon to explain:

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Related Articles:

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SEO Pest Control and Ethics

Inspired by http://joehall.me/seo-outing-is-immoral/
12-01 Bsktbll - WCS Crusaders vs BMR Chargers ...

FOUL PLAY!!!!!!!!! (Photo credit: gus_estrella)

Per a SEOmoz survey, those that participate in black hat tactics are more likely to report others that do the same. And Joe Hall calls “SEO Out-ing Immoral”. Actually entertaining in that they are both arguing nearly the same thing, if the surveys are correct. If black hat is immoral and those that do it are most likely reporting others for doing it then the black hatters are both immoral for practicing in link building and then immorally reporting on others doing the same thing. But really, to me, it just pest control.

And around and around they go… It’s actually a good read especially all the commentary.

Here is my comment

Funny, a friendly competitor of mine appeared to spamming twitter, I notified him about the obvious spam tweets as a bit of heads up. He replied letting me know that he had actually requested BMR to remove all of the links a client had acquired through them. We laughed and I let it go. A few days after that BMR was deindexed. In my opinion, this pattern alone, tweet out every article as it was updated, was a very clear signal. In a single day with one single twitter string I could have exposed a good portion of their network and I am just a pest control guy. I am sorry, but I don’t believe that anyone outed BMR here. A lot people speed down the highway. If you are going faster than everyone else on the internet super highway and fly by that one traffic cop you are going to get ticketed.

 

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Comment on SEO by the Sea – Entities in Search Queries

http://www.seobythesea.com/2012/01/named-entity-detection-in-queries/

Good read on entities in search queries. Google shows different results when an entity is presented in the search. Therefore, names like Nike, Bulwark, Obama, all have related terms. When present in a search these name entities define the topic. The entities are not always single word, Thomas Ballantyne, Empire Avenue, Pest Control SEO, are all entities that will define the search results based on the entity. Google also feeds live news streams based on entities in the news. At one time, a search for Thomas Ballantyne, brought up my twitter account as a news stream. It filtered my tweets and tweets to me based on what it seemed most news worthy. Bill Slawski of SEO by the Sea used the president as one of his examples. My comment…

Official photographic portrait of US President...

Interesting using the president as an example. So how damaging to the president’s search results would it be to use the presidents full name of Barack Osama Obama?

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