Social Media Fails to Drive Black Friday or Cyber Monday Sales

Search Influence posted some great stats and data about the 2012 retail’s bust or boom days, Cyber Monday and Black Friday.

http://www.searchinfluence.com/2012/11/black-friday-cyber-monday-sales-data/

Interestingly it seems that the author is searching for some sign of social media’s ability to drive sales. Sadly, I don’t think social media really has the clout marketers are hoping for. Yet, spend on social media is still increasing. #guilty

What is notable is that email is still a driving social media force. Email is still the social media platform of the masses. And as social as companies get else where online, email should not be overlooked. The social websites to the likes of Facebook and Twitter may not drive sales, but the social email will.

Really go read the article. > Did Social Fall Flat on Black Friday and Cyber Monday? <

My comment… not related to the content of the article, but to the fantastic tweet button options presented at the end of the post:

Very cool use of the twitter button giving people the option to tweet out a stat related to your post. The only think I don’t like is the counter next to those stats as the counter is a total for the page not for each stat.

Still very cool.

Hope you enjoyed the holidays… and the shopping.

Enhanced by Zemanta

GM Pulls Social Media Marketing and Facebook Ads

Featured

General Motors automobile mural

General Motors automobile mural (Photo credit: Toban Black)

Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something

or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.

Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…

Aimclear covers a their thoughts on GMs failed Facebook marketing attempts. www.aimclearblog.com/2012/05/16/thanks-gm-that-leaves-more-facebook-ads-impressions-for-me/

My comment:

Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?

…I know, who would listen to a pest control guy’s ideas on marketing.

 

p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.

Enhanced by Zemanta

Memorable Marketing #EpicFail

You need to read today’s post by Search Influence. Highlighting some of the off the wall creative marketing that fell flat on it’s face. Happens often.

http://www.searchinfluence.com/2012/04/memorable-marketing-fails/

 

My Comment: Great post. Should have thrown in the Quiz-no’s singing rats. Albeit, that was pre-twitter days when the social media gauge to the epicfails was not in place.

 

For those that do not know of the Quiz-no Rats:

Pretty interesting actually how much twitter effects advertising today, for better or worse.

But this isn’t just a marketing thing, twitter feedback and social media backlash happen even within the off the wall comic t-shirts for young girls: JCPenney’s #epicfail and better options

 

And just to make the point a little clearer, here the social media infographic phenomenon to explain:

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Related Articles:

Enhanced by Zemanta