Social Media Fails to Drive Black Friday or Cyber Monday Sales

Search Influence posted some great stats and data about the 2012 retail’s bust or boom days, Cyber Monday and Black Friday.

http://www.searchinfluence.com/2012/11/black-friday-cyber-monday-sales-data/

Interestingly it seems that the author is searching for some sign of social media’s ability to drive sales. Sadly, I don’t think social media really has the clout marketers are hoping for. Yet, spend on social media is still increasing. #guilty

What is notable is that email is still a driving social media force. Email is still the social media platform of the masses. And as social as companies get else where online, email should not be overlooked. The social websites to the likes of Facebook and Twitter may not drive sales, but the social email will.

Really go read the article. > Did Social Fall Flat on Black Friday and Cyber Monday? <

My comment… not related to the content of the article, but to the fantastic tweet button options presented at the end of the post:

Very cool use of the twitter button giving people the option to tweet out a stat related to your post. The only think I don’t like is the counter next to those stats as the counter is a total for the page not for each stat.

Still very cool.

Hope you enjoyed the holidays… and the shopping.

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Forbes: What’s the Point to Social Media? Pest Control Guy Answers

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Ushahidi in Forbes Magazine

Ushahidi in Forbes Magazine (Photo credit: whiteafrican)

Lois Geller does a great piece on social media. She reveals how poorly some companies are doing it, and how so many don’t have a real clear cut business purpose. Using real numbers from 3M, Coke, and Pepsi it’s a good read:

Social Media Marketing: What’s The Point?

Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.

I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.

The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.

http://www.forbes.com/sites/loisgeller/2012/09/04/social-media-marketing-whats-the-point/

She then asks how businesses are using social media.

My Comment:

Social media can be used in so many different parts of a business. It can simply be another line of communication, like a new telephone number. Or it can be a  customer out reach program, fostering current customers relations and gathering consumer feedback. But some how these new innovations always tend to fall in the marketing departments lap… How do we make money on this? How do we use this to get more customers? It can do that too, but that may be one of it’s least effective uses.

We use it for customer outreach and retention. It’s primary use for this pest control guy is to add another line of communication with existing customers. And Facebook is the platform of choice for that. The value in this comes in customer retention. We believe that a customer who likes you on facebook is more likely to keep your service.

But don’t mind me… I am just a pest control guy.

Thomas B.
Bulwark Exterminating

P.S. @Lois… Find it kinda interesting the Forbes does not have an easy location on it’s page here for me to find your twitter account. Plus the twitter button on the left adds a mention to  @Sharethis and not to you as an author. I may be a prude, but I’d like to give credit to the author when I share articles. Social Media to me is about identifying with people first. I think Forbes is missing the boat here. In fact, the “Follow” button at the top only leads me to follow you on the Forbes website…. Disappointing.

Sadly that will not be retweeted as I originally intended to do because Lois deserves the mention, not @Sharethis… and at minimum Forbes should be mentioned in the tweet. I would probably be more forgiving had the article not been about Social Media.

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GM Pulls Social Media Marketing and Facebook Ads

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General Motors automobile mural

General Motors automobile mural (Photo credit: Toban Black)

Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something

or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.

Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…

Aimclear covers a their thoughts on GMs failed Facebook marketing attempts. www.aimclearblog.com/2012/05/16/thanks-gm-that-leaves-more-facebook-ads-impressions-for-me/

My comment:

Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?

…I know, who would listen to a pest control guy’s ideas on marketing.

 

p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.

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Memorable Marketing #EpicFail

You need to read today’s post by Search Influence. Highlighting some of the off the wall creative marketing that fell flat on it’s face. Happens often.

http://www.searchinfluence.com/2012/04/memorable-marketing-fails/

 

My Comment: Great post. Should have thrown in the Quiz-no’s singing rats. Albeit, that was pre-twitter days when the social media gauge to the epicfails was not in place.

 

For those that do not know of the Quiz-no Rats:

Pretty interesting actually how much twitter effects advertising today, for better or worse.

But this isn’t just a marketing thing, twitter feedback and social media backlash happen even within the off the wall comic t-shirts for young girls: JCPenney’s #epicfail and better options

 

And just to make the point a little clearer, here the social media infographic phenomenon to explain:

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

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Gowalla the location checkin service is retiring

Gowalla pins

Gowalla pins (Photo credit: sermoa)

Official news from SXSW comes out that Gowalla is shut down. You can read more about it here: http://mashable.com/2012/03/11/gowalla-shuts-down/

My Comment:

“I am really sad to see Gowalla swallowed up by the mass of facebook. I liked gowalla. But sadly, I don’t think there will be many that can compete in the social checkin arena. Even with adoption in facebook and Google+, social check-ins is far from mainstream, and Foursquare has it under wraps.”

There have been a few that have jumped into the social check-in arena. Gowalla was actually the only service that I believed could rival Foursquare. But Foursquare gained public buy-in from celebrities and others. Some how Foursquare became the cool kid in the check-in world. The few that remain have their own niches and will stay strong. Yelp.com has a check-in service and it’s devote following of Yelpers. Facebook, having bought Gowalla will continue to improve and… well it’s facebook, the king of social media. Google+ has SEO and marketing buy-in, but outside the geek/tech world, I don’t believe Google+ will gain much ground in the social check-in field.

Other pay contenders will most likely continue to drop off the map. Sorry,”My Town”, while I liked your game play the best, the sell out to sponsors made it unattractive to the masses.

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