Associate your business with complete and proper categories.
Have an address close to the Centroid (sad to say)
Ensure your data is accurate and complete across the Local Ecosystem–especially on authoritative citation sources
Work on getting your customers to review you at the new Google +Local
All five of those factors were rated in the top ten way back in the first instance of the survey in 2008, as well as this year.
Sad, but true… the fundamentals of local SEO have not really changed much. In fact, I often feel that so many people are missing how heavily weighted those fundamentals are. Thanks again for doing this. I know it’s a lot of work. Your efforts are appreciated.
There is some relief in that Google’s Local hasn’t changed much, but they have made great improvements. Remember the days when all you had to do was claim a business page and within an hour you ranked?
Inspired by http://joehall.me/seo-outing-is-immoral/
FOUL PLAY!!!!!!!!! (Photo credit: gus_estrella)
Per a SEOmoz survey, those that participate in black hat tactics are more likely to report others that do the same. And Joe Hall calls “SEO Out-ing Immoral”. Actually entertaining in that they are both arguing nearly the same thing, if the surveys are correct. If black hat is immoral and those that do it are most likely reporting others for doing it then the black hatters are both immoral for practicing in link building and then immorally reporting on others doing the same thing. But really, to me, it just pest control.
And around and around they go… It’s actually a good read especially all the commentary.
Here is my comment
Funny, a friendly competitor of mine appeared to spamming twitter, I notified him about the obvious spam tweets as a bit of heads up. He replied letting me know that he had actually requested BMR to remove all of the links a client had acquired through them. We laughed and I let it go. A few days after that BMR was deindexed. In my opinion, this pattern alone, tweet out every article as it was updated, was a very clear signal. In a single day with one single twitter string I could have exposed a good portion of their network and I am just a pest control guy. I am sorry, but I don’t believe that anyone outed BMR here. A lot people speed down the highway. If you are going faster than everyone else on the internet super highway and fly by that one traffic cop you are going to get ticketed.
Personally, if you are playing the game then you should know the rules. Break the rules and you may get broken by them. I believe that most people will play by the rules if they believe they can win by the rules. But I’m a bit of an optimist.
“Great recap. Amazing to hear about your experience and the sessions you enjoyed. Sadly, I missed a lot of your sessions, and I still walked away loving it! Most note worthy here, and your underlining theme, is all the smart people you got to meet and hang out with. Those one on one opportunities offer some of the best advice and tips you will ever find. Perhaps next time you and I can share a table. =)”
Apparently she writes for the Huffington Post and she eats bugs. Oh.. Did you catch that, SHE EATS BUGS! Willingly. And here site has a list of bug recipes and other shenanigans. This is going to be fun.
Wow… I don’t know how I missed this website before. Would love to sit down and ask you a few question… or sit down and email you a few questions. Still trying to take all of this in… You eat bugs? You eat bugs. Okay. I’ve eaten a bug or two, but I’m a pest control guy.
YouTube, Vimeo, and the likes are already big. YouTube actually qualifies for the 2nd largest search engine. Yes, it out ranks Bing. And while YouTube is a vertical search engine dealing only with videos, it’s still a force to be reckoned with. My predictions are videos and views will grow exponentially in 2012.
Image via CrunchBase
I think video marketing is going to be huge in 2012. I mean it’s already big… but it will be even bigger.
Good read on entities in search queries. Google shows different results when an entity is presented in the search. Therefore, names like Nike, Bulwark, Obama, all have related terms. When present in a search these name entities define the topic. The entities are not always single word, Thomas Ballantyne, Empire Avenue, Pest Control SEO, are all entities that will define the search results based on the entity. Google also feeds live news streams based on entities in the news. At one time, a search for Thomas Ballantyne, brought up my twitter account as a news stream. It filtered my tweets and tweets to me based on what it seemed most news worthy. Bill Slawski of SEO by the Sea used the president as one of his examples. My comment…
Interesting using the president as an example. So how damaging to the president’s search results would it be to use the presidents full name of Barack Osama Obama?