Slide Decks for State of Search Dallas 2014

SEO Track

Ian Lurie – Portent, Inc. | One Trick Ponies Get Shot: Doing Digital Strategy Right : http://www.slideshare.net/wrttnwrd/one-trick-ponies-get-shot-doing-digital-marketing-right
Brian LaFrance – Authority Labs | Optimizing WordPress: http://www.slideshare.net/blafrance/optimizing-wordpress-state-of-search-2014
Eric Enge – Stone Temple Consulting | Hummingbird and Semantic Search: http://www.slideshare.net/ericenge/hummingbird-and-semantic-search-state-of-search-dallas
Mike Arnesen – SwellPath | Google’s Not Your Friend. It Never Was. http://www.slideshare.net/mikearnesen/googles-not-your-friend-it-never-was
Jon Cooper | 30 Bite-sized Link Building Tips _ COULD NOT FIND SLIDES ONLINE
Mike King – iPullRank | Persona Driven Keyword Research : http://www.slideshare.net/ipullrank/persona-driven-keyword-research
Amanda McGowan – Seer Interactive | An Analytical Approach to SEO : http://www.slideshare.net/AmandaMcGowan/an-analytical-approach-to-seo-content-that-converts
Kane Jamison – Content Harmony | This Is What Great Content Looks Like : http://www.contentharmony.com/resources/this-is-what-great-content-looks-like/
Casey Markee – Media Wyse | How to Conduct an SEO Audit : http://www.slideshare.net/CaseyMarkeeMBA/do-search-engines-trust-your-site-how-to-perform-an-seo-site-audit
Sha Menz – rmoov | The Brand Building Smart Art Of The Link Removal Ninja : http://www.slideshare.net/ShaMenz/state-of-search-2014-sha-menz-on-the-brandbuilding-smart-art-of-the-link-removal-ninja

SEO Track Day 2

Bill Hartzer | Google Algo Update _ COULD NOT FIND SLIDES ONLINE
Kate Morris – Outspoken Media | Site Crawls – What To Do & What To Look For : http://www.slideshare.net/outspokenmedia/kate-morris-site-crawling
Eli Schwartz – Survey Monkey | International SEO Simplified : http://www.slideshare.net/SchwartzEli/global-seo-keyword-research-and-content-marketing-state-of-search-2014
Brittan Bright | Not Technically, “Technical”? Survival Tips for Thriving in the Increasingly Technical World of Search Marketing. _ COULD NOT FIND SLIDES ONLINE
Kerry Dean – PMG | The Best SEO Advice You Will Never Hear : http://www.slideshare.net/SEOFTW/the-best-seo-advice-you-will-never-hear
Zeph Snapp | Y’all Should Speak Marketing In Español _ COULD NOT FIND SLIDES ONLINE
Derek Mabie | Digital Governance – The Role of the Search Engines _ COULD NOT FIND SLIDES ONLINE

Paid Search Track

Larry Kim – WordStream | Top 10 PPC Hacks of All Time : http://www.slideshare.net/WordStream/the-top-10-ppc-hacks-of-all-time-larry-kims-presentation-for-state-of-search-2014-in-dallas-tx
Steve Hammer – Demand More Out of PPC _ COULD NOT FIND SLIDES ONLINE
Brandy Eddings – PPC Strategic Keyword Research _ COULD NOT FIND SLIDES ONLINE
Elizabeth Marsten – Portent | The International Geek Exchange : http://www.slideshare.net/ebkendo/the-international-geek-exchange-state-of-search-2014
Alan Morte – Three Ventures Technology | Beating Google By Using Google – A Solution To Adwords’ Close Variant Change : http://www.slideshare.net/AlanMorte/sos-beating-google-by-using-google
Alex Houg – Cross-channel Remarketing _ COULD NOT FIND SLIDES ONLINE
Christine Churchill | The Perils and Pitfalls of PPC  _ COULD NOT FIND SLIDES ONLINE
Jim Halligan – National vs. Local Paid Search: How To Get More Bang for Your Marketing Buck _ COULD NOT FIND SLIDES ONLINE
Christi Olson – Expedia | PPC Holiday Planning for Slackers. It’s not too late! : http://www.slideshare.net/ChristiJOlson/ecommerce-holiday-planning-for-slackers-6-things-you-still-have-time-to-do
Michelle Morehouse – Clix Marketing | The New Facebook Business Manager: www.slideshare.net/michellem18/final-fb-business-manager-state-of-search-2014

Paid Search Track Day 2

John Gagnon – Microsoft | Bing Ads – Latest, Greatest, and Beyond : http://www.slideshare.net/JohnGagnon/bing-ads-latest-greatest-at-the-state-of-search-dfwsem
Adam Riemer – Monetizing Your Social Media _ COULD NOT FIND SLIDES ONLINE
Susan Wenograd – At Home Stores | 3 Ways to Improve Your AdWords (and Become Amigos With Google) : http://www.slideshare.net/SusanWenograd/state-of-search-2014-41707135
Sean Dolan – Push Fire | Remarketing : http://pushfire.com/wp-content/uploads/2014/11/State-of-Search-2014-Preso-Sean-Dolan-FINAL.pdf
Aaron Levy – Elite SEM | Persona Targeting for PPC : http://www.slideshare.net/bigalittlea/personas-ppc
Kevin Adams – Adwords Bidding Tools _ COULD NOT FIND SLIDES ONLINE
Mark Barrera – Making Media Convert: Running Tests That Matter  _ COULD NOT FIND SLIDES ONLINE

Social Media Track

Matt Siltala – Avalaunch | How to Dominate Your Competition With Visual Creative Content : http://www.slideshare.net/MattSiltala/the-power-of-visual-content-state-of-search
Dan Sturdivant – Rise – The All You Can Fly Airline _ COULD NOT FIND SLIDES ONLINE
Mark Traphagen – Stone Temple Consulting | Social Media Is a Waste of Your Time. Unless… : www.slideshare.net/marktraphagen/social-media-is-a-waste-of-time-unless-state-of-search-2014
Michael Stancil | Paid Social : http://www.clickzintel.com/abstract/paid-social-getting-biggest-bang-buck-michael-stancil-22020
Greg Allbright – Don’t Worry, Be Happy: Avoiding Social Media Burnout and Keeping Your Motivation High _ COULD NOT FIND SLIDES ONLINE
Jabez Lebret – The New LinkedIn – The Black, The White, and the Grey : http://www.slideshare.net/Jabezlebret/linkedin-marketing-the-white-grey-and-black-techniques
James Loomstein – Reset Your Social Strategy _ COULD NOT FIND SLIDES ONLINE
Tim Wagner – Why People Follow Brands _ COULD NOT FIND SLIDES ONLINE
Jessica Nelson – Elev8Social LLC | The Proof is in the Attribution : http://www.slideshare.net/jessicaleenelson/the-proof-is-in-the-attribution-state-of-search

Social Day 2

Sean Jackson – There Is No ROI In Social Media Marketing
Brent Csutoras – Having Long Term Success With Reddit
Tony Wright – WrightIMC | Linkedin Primer : http://www.slideshare.net/tonynwright/state-of-search-2014-tony-wright-linked-in-primer-v2
Brad Besancon – How To Use Visual Social Media to Ignite Fan Passion
Purna Virji – How To Set Up a Joint SEO-PR-Social-Email Campaign
Brett Snyder – Knucklepuck | SEO & Social Media: A Match Made in Heaven : http://www.slideshare.net/BrettASnyder/seo-social-media-a-match-made-in-heaven-41713188
Randall Turner – Don’t Forget About Social In Local

Local SEO Track

Darren Shaw – WhiteSparks | Presenting on User Behavior and Local Search: http://www.slideshare.net/darrenshaw1/darren-shaw-user-behavior-and-local-search-dallas-state-of-search-2014
Phil Rozek – Local Visibility System | User Behavior Affects Local Rankings. Now What? : http://www.slideshare.net/PhilRozek/state-ofsearch2014
Gyi Tsakalakis – EPL Digital | Going Local With Social – Use The Social Web to Get Results : http://www.slideshare.net/gyitsakalakis/going-local-with-social-41669636
David Minchala | Excel Power-Ups For Going Beast-Mode in Local SEO : http://www.slideshare.net/davidminchala/citation-audit
Dan Leibson – Local SEO Guide | No Citations – Do Real Local SEO Stuff: http://www.slideshare.net/danleibson/i-got-99-local-search-problems-but-citations-arent-one
Steve Floyd – AXZM | Creating a Hyper Local Content Marketing Strategy : http://www.slideshare.net/axzm/hyper-local-content-marketing
Thomas Ballantyne – Bulwark Exterminating | Entering the Review Era : http://www.slideshare.net/thos003/entering-the-review-era
Adam Dorfman – SIM Partners | Pigeon Overview : http://www.slideshare.net/simpartners/pigeon-algorithm-overview-state-of-search-2014
Will Scott – Search Influence | Pigeon? Shit. Who Cares… : http://www.slideshare.net/w2scott/pigeon-shit-who-cares-stateofsearch
Dana DiTomaso – Kick Point | Paying For It In Local : http://www.slideshare.net/ditomaso/paying-for-it-in-local

Kitchen Sink

Ruth Burr Reedy – Traditional Marketers Are Coming For Our Jobs: http://www.slideshare.net/RuthBurr/traditional-marketers-are-coming-for-our-jobs-stateofsearch-2014
Ryan Jones – The Evolution of SEO
John Doherty – Building Your Team and Prioritizing New Hires
Michelle Lowery – Passion Fruit Creative | Dialing it Back: How Creating Too Much Content Can Dilute Your Brand and Undermine Your Authority : http://www.slideshare.net/MichelleDLowery/dialing-it-back-how-creating-too-much-content-can-dilute-your-brand-and-undermine-your-authority
Giovanni Gallucci | Search & Social Secrets with Photos and Video : http://www.slideshare.net/LiveLoudTX/state-ofsearch
Cindy Krum – De-Mystifying Mobile SEO
Scott Baradell – The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?

Key Note by Wil Reynolds | Selling Marketing Ideas to your company & bosses : www.slideshare.net/wilreynolds/selling-marketing-ideas-to-your-company

 

Local Search Experts say Local Factors haven’t changed much

I made this image to illustrate computing the ...

I made this image to illustrate computing the centroid of an object. (Photo credit: Wikipedia)

2012 Local Search Ranking Factors is out find it here: http://www.davidmihm.com/local-search-ranking-factors.shtml

David Mihm’s initial reaction:

http://www.davidmihm.com/blog/google/local-search-ranking-factors/comment-page-1/
Many of the fundamentals have not changed.
It’s still important to:

  1. Have an address in the city that’s being searched
  2. Associate your business with complete and proper categories.
  3. Have an address close to the Centroid (sad to say)
  4. Ensure your data is accurate and complete across the Local Ecosystem–especially on authoritative citation sources
  5. Work on getting your customers to review you at the new Google +Local

All five of those factors were rated in the top ten way back in the first instance of the survey in 2008, as well as this year.

My Comment:

Sad, but true… the fundamentals of local SEO have not really changed much. In fact, I often feel that so many people are missing how heavily weighted those fundamentals are. Thanks again for doing this. I know it’s a lot of work. Your efforts are appreciated.

 

There is some relief in that Google’s Local hasn’t changed much, but they have made great improvements. Remember the days when all you had to do was claim a business page and within an hour you ranked?

Enhanced by Zemanta

SEO Pest Control and Ethics

Inspired by http://joehall.me/seo-outing-is-immoral/
12-01 Bsktbll - WCS Crusaders vs BMR Chargers ...

FOUL PLAY!!!!!!!!! (Photo credit: gus_estrella)

Per a SEOmoz survey, those that participate in black hat tactics are more likely to report others that do the same. And Joe Hall calls “SEO Out-ing Immoral”. Actually entertaining in that they are both arguing nearly the same thing, if the surveys are correct. If black hat is immoral and those that do it are most likely reporting others for doing it then the black hatters are both immoral for practicing in link building and then immorally reporting on others doing the same thing. But really, to me, it just pest control.

And around and around they go… It’s actually a good read especially all the commentary.

Here is my comment

Funny, a friendly competitor of mine appeared to spamming twitter, I notified him about the obvious spam tweets as a bit of heads up. He replied letting me know that he had actually requested BMR to remove all of the links a client had acquired through them. We laughed and I let it go. A few days after that BMR was deindexed. In my opinion, this pattern alone, tweet out every article as it was updated, was a very clear signal. In a single day with one single twitter string I could have exposed a good portion of their network and I am just a pest control guy. I am sorry, but I don’t believe that anyone outed BMR here. A lot people speed down the highway. If you are going faster than everyone else on the internet super highway and fly by that one traffic cop you are going to get ticketed.

 

Enhanced by Zemanta

SMX West – Recap by Speaker Aaron Friedman

SMX West was a great experience. And I agree with Aaron Friedman, If you are in the marketing world then “You should have been there.”

You can read Aaron’s recap here: http://digitalhighrise.com/smx-west-2012-why-it-was-awesome

My Comment:

“Great recap. Amazing to hear about your experience and the sessions you enjoyed. Sadly, I missed a lot of your sessions, and I still walked away loving it! Most note worthy here, and your underlining theme, is all the smart people you got to meet and hang out with. Those one on one opportunities offer some of the best advice and tips you will ever find. Perhaps next time you and I can share a table. =)”

All and All a solid event this year for SMX.

You can find photos of the even here: SMX West Photos

Enhanced by Zemanta

Girl Meets Bug

So I cam across this site today: Girl Meets Bug

Cover of "Bugs!"

Cover of Bugs!

Apparently she writes for the Huffington Post and she eats bugs. Oh.. Did you catch that, SHE EATS BUGS! Willingly. And here site has a list of bug recipes and other shenanigans. This is going to be fun.

My comment:

Wow… I don’t know how I missed this website before. Would love to sit down and ask you a few question… or sit down and email you a few questions. Still trying to take all of this in… You eat bugs? You eat bugs. Okay. I’ve eaten a bug or two, but I’m a pest control guy.

I will certainly do a follow up on her blog.

 

Enhanced by Zemanta

Video Marketing Challenge – 2012

Anthony Kirlew, with AKA Old School SEO

Anthony is getting the vibe that videos are heating up… http://www.oldschoolseo.com/2012/01/06/take-the-video-marketing-challenge/

YouTube, Vimeo, and the likes are already big. YouTube actually qualifies for the 2nd largest search engine. Yes, it out ranks Bing. And while YouTube is a vertical search engine dealing only with videos, it’s still a force to be reckoned with. My predictions are videos and views will grow exponentially in 2012.

Image representing YouTube as depicted in Crun...

Image via CrunchBase

My Comment:

I think video marketing is going to be huge in 2012. I mean it’s already big… but it will be even bigger.

Enhanced by Zemanta

Old Shcool SEO

Comment on SEO by the Sea – Entities in Search Queries

http://www.seobythesea.com/2012/01/named-entity-detection-in-queries/

Good read on entities in search queries. Google shows different results when an entity is presented in the search. Therefore, names like Nike, Bulwark, Obama, all have related terms. When present in a search these name entities define the topic. The entities are not always single word, Thomas Ballantyne, Empire Avenue, Pest Control SEO, are all entities that will define the search results based on the entity. Google also feeds live news streams based on entities in the news. At one time, a search for Thomas Ballantyne, brought up my twitter account as a news stream. It filtered my tweets and tweets to me based on what it seemed most news worthy. Bill Slawski of SEO by the Sea used the president as one of his examples. My comment…

Official photographic portrait of US President...

Interesting using the president as an example. So how damaging to the president’s search results would it be to use the presidents full name of Barack Osama Obama?

Enhanced by Zemanta

SEO by the SEA