You need to read today’s post by Search Influence. Highlighting some of the off the wall creative marketing that fell flat on it’s face. Happens often.
http://www.searchinfluence.com/2012/04/memorable-marketing-fails/
My Comment: Great post. Should have thrown in the Quiz-no’s singing rats. Albeit, that was pre-twitter days when the social media gauge to the epicfails was not in place.
For those that do not know of the Quiz-no Rats:
Pretty interesting actually how much twitter effects advertising today, for better or worse.
But this isn’t just a marketing thing, twitter feedback and social media backlash happen even within the off the wall comic t-shirts for young girls: JCPenney’s #epicfail and better options
And just to make the point a little clearer, here the social media infographic phenomenon to explain:
Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)
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