Anthony Kirlew, with AKA Old School SEO
Anthony is getting the vibe that videos are heating up… http://www.oldschoolseo.com/2012/01/06/take-the-video-marketing-challenge/
YouTube, Vimeo, and the likes are already big. YouTube actually qualifies for the 2nd largest search engine. Yes, it out ranks Bing. And while YouTube is a vertical search engine dealing only with videos, it’s still a force to be reckoned with. My predictions are videos and views will grow exponentially in 2012.
I think video marketing is going to be huge in 2012. I mean it’s already big… but it will be even bigger.
- How to upload a video to YouTube (marketing.yell.com)
- How-To: Create a Branded YouTube Experience (fashionablymarketing.me)
Old Shcool SEO
Matt McGee wrote a great piece on Google’s [ Not Provided ] search terms and how it’s effecting online bloggers and online businesses.
What’s also annoying is how this puts past analytics data back to square 1. How can you compare incremental increases from last year to next year when you lose such a large chunk of data?
- Transforming learning through analytics (elearnspace.org)
- Analytics: 2011 in Review and 2012 Predictions (customerthink.com)
Matt McGee - Small Business Search Marketing
- Sometimes, It’s the Little 4×6 Marketing Things That Matter
- Everything You Need to Know About SEO, You Can Learn on Twitter (Part 1)
- This Just In: “Deconstructing Pigeon” Session Added to @SMX East (Speakers Wanted)
- What I’m Looking For in My Sessions at SMX East 2014
- Flat Tires & Pouring Concrete: A Marketing Lesson for Small Businesses
Good read on entities in search queries. Google shows different results when an entity is presented in the search. Therefore, names like Nike, Bulwark, Obama, all have related terms. When present in a search these name entities define the topic. The entities are not always single word, Thomas Ballantyne, Empire Avenue, Pest Control SEO, are all entities that will define the search results based on the entity. Google also feeds live news streams based on entities in the news. At one time, a search for Thomas Ballantyne, brought up my twitter account as a news stream. It filtered my tweets and tweets to me based on what it seemed most news worthy. Bill Slawski of SEO by the Sea used the president as one of his examples. My comment…
Interesting using the president as an example. So how damaging to the president’s search results would it be to use the presidents full name of Barack Osama Obama?
- Daily Kos Blogger: ‘Barack Obama, Best President Ever’! (papundits.wordpress.com)
- American Thinker- Print Article ~ “The mask is fully off. Barack Obama is the most corrupt, power-mad president in this nation’s illustrious history” (gunnyg.wordpress.com)
- Name Fail: The Media’s Most Embarrassing Obama/Osama Gaffes (masable.com)
SEO by the SEA
- How Google May Rank Websites Based Upon Their Databases Answering Queries
- Google’s Related Questions Patent or ‘People Also Ask’ Questions
- Ranking Local Businesses Based Upon Quality Measures including Travel Time
- Google May Check to See if People Go to Geographic Locations Google May Recommend
- Google Introduces a Social Where Next Suggestion Patent