Slide Decks for State of Search Dallas 2014

SEO Track

Ian Lurie – Portent, Inc. | One Trick Ponies Get Shot: Doing Digital Strategy Right :
Brian LaFrance – Authority Labs | Optimizing WordPress:
Eric Enge – Stone Temple Consulting | Hummingbird and Semantic Search:
Mike Arnesen – SwellPath | Google’s Not Your Friend. It Never Was.
Jon Cooper | 30 Bite-sized Link Building Tips _ COULD NOT FIND SLIDES ONLINE
Mike King – iPullRank | Persona Driven Keyword Research :
Amanda McGowan – Seer Interactive | An Analytical Approach to SEO :
Kane Jamison – Content Harmony | This Is What Great Content Looks Like :
Casey Markee – Media Wyse | How to Conduct an SEO Audit :
Sha Menz – rmoov | The Brand Building Smart Art Of The Link Removal Ninja :

SEO Track Day 2

Bill Hartzer | Google Algo Update _ COULD NOT FIND SLIDES ONLINE
Kate Morris – Outspoken Media | Site Crawls – What To Do & What To Look For :
Eli Schwartz – Survey Monkey | International SEO Simplified :
Brittan Bright | Not Technically, “Technical”? Survival Tips for Thriving in the Increasingly Technical World of Search Marketing. _ COULD NOT FIND SLIDES ONLINE
Kerry Dean – PMG | The Best SEO Advice You Will Never Hear :
Zeph Snapp | Y’all Should Speak Marketing In Español _ COULD NOT FIND SLIDES ONLINE
Derek Mabie | Digital Governance – The Role of the Search Engines _ COULD NOT FIND SLIDES ONLINE

Paid Search Track

Larry Kim – WordStream | Top 10 PPC Hacks of All Time :
Steve Hammer – Demand More Out of PPC _ COULD NOT FIND SLIDES ONLINE
Brandy Eddings – PPC Strategic Keyword Research _ COULD NOT FIND SLIDES ONLINE
Elizabeth Marsten – Portent | The International Geek Exchange :
Alan Morte – Three Ventures Technology | Beating Google By Using Google – A Solution To Adwords’ Close Variant Change :
Alex Houg – Cross-channel Remarketing _ COULD NOT FIND SLIDES ONLINE
Christine Churchill | The Perils and Pitfalls of PPC  _ COULD NOT FIND SLIDES ONLINE
Jim Halligan – National vs. Local Paid Search: How To Get More Bang for Your Marketing Buck _ COULD NOT FIND SLIDES ONLINE
Christi Olson – Expedia | PPC Holiday Planning for Slackers. It’s not too late! :
Michelle Morehouse – Clix Marketing | The New Facebook Business Manager:

Paid Search Track Day 2

John Gagnon – Microsoft | Bing Ads – Latest, Greatest, and Beyond :
Adam Riemer – Monetizing Your Social Media _ COULD NOT FIND SLIDES ONLINE
Susan Wenograd – At Home Stores | 3 Ways to Improve Your AdWords (and Become Amigos With Google) :
Sean Dolan – Push Fire | Remarketing :
Aaron Levy – Elite SEM | Persona Targeting for PPC :
Kevin Adams – Adwords Bidding Tools _ COULD NOT FIND SLIDES ONLINE
Mark Barrera – Making Media Convert: Running Tests That Matter  _ COULD NOT FIND SLIDES ONLINE

Social Media Track

Matt Siltala – Avalaunch | How to Dominate Your Competition With Visual Creative Content :
Dan Sturdivant – Rise – The All You Can Fly Airline _ COULD NOT FIND SLIDES ONLINE
Mark Traphagen – Stone Temple Consulting | Social Media Is a Waste of Your Time. Unless… :
Michael Stancil | Paid Social :
Greg Allbright – Don’t Worry, Be Happy: Avoiding Social Media Burnout and Keeping Your Motivation High _ COULD NOT FIND SLIDES ONLINE
Jabez Lebret – The New LinkedIn – The Black, The White, and the Grey :
James Loomstein – Reset Your Social Strategy _ COULD NOT FIND SLIDES ONLINE
Tim Wagner – Why People Follow Brands _ COULD NOT FIND SLIDES ONLINE
Jessica Nelson – Elev8Social LLC | The Proof is in the Attribution :

Social Day 2

Sean Jackson – There Is No ROI In Social Media Marketing
Brent Csutoras – Having Long Term Success With Reddit
Tony Wright – WrightIMC | Linkedin Primer :
Brad Besancon – How To Use Visual Social Media to Ignite Fan Passion
Purna Virji – How To Set Up a Joint SEO-PR-Social-Email Campaign
Brett Snyder – Knucklepuck | SEO & Social Media: A Match Made in Heaven :
Randall Turner – Don’t Forget About Social In Local

Local SEO Track

Darren Shaw – WhiteSparks | Presenting on User Behavior and Local Search:
Phil Rozek – Local Visibility System | User Behavior Affects Local Rankings. Now What? :
Gyi Tsakalakis – EPL Digital | Going Local With Social – Use The Social Web to Get Results :
David Minchala | Excel Power-Ups For Going Beast-Mode in Local SEO :
Dan Leibson – Local SEO Guide | No Citations – Do Real Local SEO Stuff:
Steve Floyd – AXZM | Creating a Hyper Local Content Marketing Strategy :
Thomas Ballantyne – Bulwark Exterminating | Entering the Review Era :
Adam Dorfman – SIM Partners | Pigeon Overview :
Will Scott – Search Influence | Pigeon? Shit. Who Cares… :
Dana DiTomaso – Kick Point | Paying For It In Local :

Kitchen Sink

Ruth Burr Reedy – Traditional Marketers Are Coming For Our Jobs:
Ryan Jones – The Evolution of SEO
John Doherty – Building Your Team and Prioritizing New Hires
Michelle Lowery – Passion Fruit Creative | Dialing it Back: How Creating Too Much Content Can Dilute Your Brand and Undermine Your Authority :
Giovanni Gallucci | Search & Social Secrets with Photos and Video :
Cindy Krum – De-Mystifying Mobile SEO
Scott Baradell – The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?

Key Note by Wil Reynolds | Selling Marketing Ideas to your company & bosses :