Not Provided Analytics Blind Sided by Google

Matt McGee wrote a great piece on Google’s [ Not Provided ] search terms and how it’s effecting online bloggers and online businesses.

http://www.smallbusinesssem.com/googles-not-provided-assessing-2-5-months-of-analytics-damage/5273/

My comment:

What’s also annoying is how this puts past analytics data back to square 1. How can you compare incremental increases from last year to next year when you lose such a large chunk of data?

English: A pie chart created in Excel 2007 sho...

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Matt McGee - Small Business Search Marketing