Consumer Shows and Marketing

The following was a quote I received from a trade show ad:

“Dollar for dollar, consumer shows continue to offer the
most significant return on investment and are the most
effective use of the marketing dollar.
– Wall Street Journal, Feb 2007

I’m sorry, but I could not find this article nor do I believe it to be true. The most expensive cost a small business has is their employee’s time. Trade shows are time consuming. I believe that many businesses can use trade shows as an effective marketing tool. But when you state “most effective” you must quantify it by the business and in comparison to all other marketing dollars.

I am not opposed to testing trade shows, I am simply disputing the claim made above in a supposed Wall Street Journal article.

 

 

 

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Local Search Experts say Local Factors haven’t changed much

I made this image to illustrate computing the ...

I made this image to illustrate computing the centroid of an object. (Photo credit: Wikipedia)

2012 Local Search Ranking Factors is out find it here: http://www.davidmihm.com/local-search-ranking-factors.shtml

David Mihm’s initial reaction:

http://www.davidmihm.com/blog/google/local-search-ranking-factors/comment-page-1/
Many of the fundamentals have not changed.
It’s still important to:

  1. Have an address in the city that’s being searched
  2. Associate your business with complete and proper categories.
  3. Have an address close to the Centroid (sad to say)
  4. Ensure your data is accurate and complete across the Local Ecosystem–especially on authoritative citation sources
  5. Work on getting your customers to review you at the new Google +Local

All five of those factors were rated in the top ten way back in the first instance of the survey in 2008, as well as this year.

My Comment:

Sad, but true… the fundamentals of local SEO have not really changed much. In fact, I often feel that so many people are missing how heavily weighted those fundamentals are. Thanks again for doing this. I know it’s a lot of work. Your efforts are appreciated.

 

There is some relief in that Google’s Local hasn’t changed much, but they have made great improvements. Remember the days when all you had to do was claim a business page and within an hour you ranked?

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Memorable Marketing #EpicFail

You need to read today’s post by Search Influence. Highlighting some of the off the wall creative marketing that fell flat on it’s face. Happens often.

http://www.searchinfluence.com/2012/04/memorable-marketing-fails/

 

My Comment: Great post. Should have thrown in the Quiz-no’s singing rats. Albeit, that was pre-twitter days when the social media gauge to the epicfails was not in place.

 

For those that do not know of the Quiz-no Rats:

Pretty interesting actually how much twitter effects advertising today, for better or worse.

But this isn’t just a marketing thing, twitter feedback and social media backlash happen even within the off the wall comic t-shirts for young girls: JCPenney’s #epicfail and better options

 

And just to make the point a little clearer, here the social media infographic phenomenon to explain:

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

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