Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something
or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.
Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…
Aimclear covers a their thoughts on GMs failed Facebook marketing attempts. www.aimclearblog.com/2012/05/16/thanks-gm-that-leaves-more-facebook-ads-impressions-for-me/
Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?
…I know, who would listen to a pest control guy’s ideas on marketing.
p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.
- OK, So GM Pulls $10M in Facebook Ads, So What? (marketingpilgrim.com)
- 7 Quick Thoughts About GM Pulling All Their Facebook Ads (socialfresh.com)
- GM pulls Facebook advertising amid growing concerns over social media marketing (digitaltrends.com)