Social Media Fails to Drive Black Friday or Cyber Monday Sales

Search Influence posted some great stats and data about the 2012 retail’s bust or boom days, Cyber Monday and Black Friday.

http://www.searchinfluence.com/2012/11/black-friday-cyber-monday-sales-data/

Interestingly it seems that the author is searching for some sign of social media’s ability to drive sales. Sadly, I don’t think social media really has the clout marketers are hoping for. Yet, spend on social media is still increasing. #guilty

What is notable is that email is still a driving social media force. Email is still the social media platform of the masses. And as social as companies get else where online, email should not be overlooked. The social websites to the likes of Facebook and Twitter may not drive sales, but the social email will.

Really go read the article. > Did Social Fall Flat on Black Friday and Cyber Monday? <

My comment… not related to the content of the article, but to the fantastic tweet button options presented at the end of the post:

Very cool use of the twitter button giving people the option to tweet out a stat related to your post. The only think I don’t like is the counter next to those stats as the counter is a total for the page not for each stat.

Still very cool.

Hope you enjoyed the holidays… and the shopping.

Enhanced by Zemanta

Leave a Reply

Your email address will not be published. Required fields are marked *