Official news from SXSW comes out that Gowalla is shut down. You can read more about it here: http://mashable.com/2012/03/11/gowalla-shuts-down/
“I am really sad to see Gowalla swallowed up by the mass of facebook. I liked gowalla. But sadly, I don’t think there will be many that can compete in the social checkin arena. Even with adoption in facebook and Google+, social check-ins is far from mainstream, and Foursquare has it under wraps.”
There have been a few that have jumped into the social check-in arena. Gowalla was actually the only service that I believed could rival Foursquare. But Foursquare gained public buy-in from celebrities and others. Some how Foursquare became the cool kid in the check-in world. The few that remain have their own niches and will stay strong. Yelp.com has a check-in service and it’s devote following of Yelpers. Facebook, having bought Gowalla will continue to improve and… well it’s facebook, the king of social media. Google+ has SEO and marketing buy-in, but outside the geek/tech world, I don’t believe Google+ will gain much ground in the social check-in field.
Other pay contenders will most likely continue to drop off the map. Sorry,”My Town”, while I liked your game play the best, the sell out to sponsors made it unattractive to the masses.
- Gowalla’s Curtain Call (wiredcap.com)
- Gowalla goes dark during SXSW 3 years after launch (venturebeat.com)
- Social Discovery (matthewbenson.wordpress.com)