Comment on SEO by the Sea – Entities in Search Queries

http://www.seobythesea.com/2012/01/named-entity-detection-in-queries/

Good read on entities in search queries. Google shows different results when an entity is presented in the search. Therefore, names like Nike, Bulwark, Obama, all have related terms. When present in a search these name entities define the topic. The entities are not always single word, Thomas Ballantyne, Empire Avenue, Pest Control SEO, are all entities that will define the search results based on the entity. Google also feeds live news streams based on entities in the news. At one time, a search for Thomas Ballantyne, brought up my twitter account as a news stream. It filtered my tweets and tweets to me based on what it seemed most news worthy. Bill Slawski of SEO by the Sea used the president as one of his examples. My comment…

Official photographic portrait of US President...

Interesting using the president as an example. So how damaging to the president’s search results would it be to use the presidents full name of Barack Osama Obama?

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SEO by the SEA

Pest Control Guy Says Ba-HUM-Bug to the Likes of Paul Schmitt

This Christmas season seems to only mean more, and more, and MORE, EMAIL SPAM!

Call me Mr. Scrooge, but I am sick and tired of emails about the LAST MINUTE DEALS, BUY NOW HOLIDAY SAVINGS, AND 1 MORE DAY TO SHIP FOR CHRISTMAS… BAH! Hum BUG

All this email spam is running my day… So this guy gets the heat, a Mr. Paul Schmitt wants to increase my Google Rank. Oh very clever using the name Schmitt and Google together. I don’t know but it seems to have a familiar

Hello,

My good friend Dan recently launched a very sweet SEO plugin I have ever got my hands on, its called Keyword Winner!

As you type to create a headline in your blog post, the results automatically display making it easier for you to get instant SEO Stats so that you can choose the best headline based on its competitive nature and search trend each time.

The information is there at your finger tips making it easier to target the right headlines and rank to the 1st page of Google easily.

See it here: http://tinyurl.com/7zub44u

Less competitive phrases are highlighted green, and more competitive phrases are highlighted red. You will get an instant drop down with up to 10 suggestions on other keywords!

This is one of the easiest to use SEO Plugins in history and is already revolutionizing the way we do SEO today!

Be The first to take advantage of this and see watch your headlines soar to the top and watch your competitors drop!

Get 1st Page for non competitive highly searched headlines guaranteed

http://tinyurl.com/7zub44u

Cheers To And Your Success,

Paul Schmitt

paul@articlestars.com

_______________

SMX- Matt Cutts Panda  Google Shoes

Matt Cutts Panda Google Shoes

Now I didn’t actually bother to click on the tinyurl.com link as I don’t want to encourage this spammer to send more spam. And I am pretty sure that writing crap content about a non related subjects isn’t going to do me much for ranking these days. And the sheer fact that you are using email spam tells me that I don’t want your type of SEO, Mr. Article Star. What I can deduce from your email is that you are most likely an article spam farm. Which tells me that you are being hunted by the Kung Fu Panda.

And I am here to do whatever I can do to help eliminate pest like you.

The Pest Control Guy.

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Article source: http://pestcontrolseo.wordpress.com/2011/12/22/paul-schmitt-google/

Reindeer Saves Rat

Story from BlogPestControl.com

“…But do you recall? The most famous reindeer of all…Shooter The Good Deed Reindeer!”

Err!

OK, so he may not be the most famous, but he certainly is the most thoughtful and service oriented toward rodent-kind.

Shooter the Good Deer Reindeer

Shooter, resident of the Pocatello Zoo in Idaho, was seen by zoo staff awkwardly handling his water trough. The large animal, which at times can be a bit overbearing for many of the staffers, eventually was able to dip his head and gently retrieve a rat from his barrel. Shooter then laid the distressed rodent on the floor and proceeded to nudge him with his hoof until he had the strength to scurry away into the bushes on his own power.

READ FULL STORY HERE

REINDEER SAVES RAT

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Article source: http://pestcontrolseo.wordpress.com/2011/12/24/reindeer-saves-rat/

Attribution’s Value to the Customer Intelligence Function

Today’s email brings to mind a number of great questions… Read the following for a peek into the future of digital marketing attribution.

Attribution’s Value to the Customer Intelligence Function By Bill Muller, Editor

With the emergence of the Customer Intelligence (CI) function within many enterprise-sized marketing organizations has arisen the desire to look at customer behavior across the entire marketing ecosystem. Inherent in attribution modeling’s functionality is the ability to do just that – to not only scientifically assign credit to the channel, campaign and campaign traits that helped marketers achieve success by whichever key performance indicators they choose, but also to associate that media performance success with the demographic and behavioral traits of given audience segments.

Let’s look at just three examples of CI value that can be drawn from the attribution process:

Customer Value

As transactional data that’s associated with customers is fed back into the marketing attribution process, it can be married with media performance data and customer demographic information (that’s collected through the transaction process, surveys, or via overlay by any number of third-party data providers). As a result, algorithmically attributed media performance can be identified for an organization’s highest value customers, or by those with the highest propensity to convert, or by those with the highest propensity to be repeat buyers – as defined by the demographic and behavior traits of a particular customer segment. Armed with this information, CI professionals can advise their online and offline media buying colleagues to adjust their tactics by customer segment to increase LTV, conversion rates and yield.

Mapping the Funnel

By analyzing the demographic characteristics of customers whose marketing performance data has been fed through the attribution process, CI professionals can also identify the tactics that produce the best results at each stage of the conversion funnel – by audience segment. Which channel, publisher and offer serves at the first touch (“introducer”) for the customer segment with the highest LTV? Which combination of tactics serves as the last touch for the segment with the highest propensity to be repeat buyers? For the highest value customer segments based on several different key performance indicators, what do the ideal conversion funnels look like? With answers to questions like these, the CI function can not only advise the rest of the marketing organization on which tactics produce the highest results by customer segment, but can also prescribe at which funnel stage and in which sequence those tactics should be executed.

Assessing Lag Time

There are numerous “lag time” metrics associated with every customer’s stack of touchpoints on the path to a conversion. The time between every milestone – first impression, first click, first website visit, last impression, last click, last website visit, conversion, etc.-can be calculated, and as with the examples above, can be associated to the demographic traits and media performance of the highest value audience segments. With the intelligence gleaned from this analysis, CI professionals can advise media professionals on which audience segments have the longest and shortest lag times between critical milestones in the conversion funnel, the lag times for the highest value segments, and which media tactics should be employed to produce faster conversions, higher value customers, and the greatest return across the entire marketing ecosystem.

Just Scratching the Surface

Though attribution is rapidly on the rise within the media buying function at many organizations, the Customer Intelligence function is rarely taking advantage of the cross channel touchpoint intelligence that only the attribution management process can provide. But as these professionals begin to experiment with attribution and incorporate it in the value-add they provide to their media buying colleagues, it will undoubtedly become their default methodology, never again choosing to look at audience characteristics in isolated, non-attributed silos.


Articles From Industry Publications








Attribution in 2012 and beyond

To think that analyzing touch points, lag time, and buying behavior has become so systematic and trackable is amazing. Marketing philosophy a decade ago only mentioned these processes, never before has a company been able to document these. Marketing in the past simply just gave into overlap of marketing. You show a message on TV, they see and ad in magazine, they hear your name across the dinner table… 21 impressions… 7 touches before a buy… ALL OF IT GUESS WORK. In the past you really just needed an intuitive guess on what was working. The way of the future will allow even more accurate tracking and documenting of the elusive touche points it takes for a customer to buy.

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Article source: http://pestcontrolseo.wordpress.com/2011/12/29/attributions-value-to-the-customer-intelligence-function/