Ticks on Lizards

I came across this image today:

Do Ticks Feed on Lizards?

I found this curious. After a little research I found that Lizards have iron rich blood. They also consume oxygen and breathe out carbon dioxide. Ticks are attracted to carbon dioxide.

My comment:

“Very interesting to see a lizard with ticks on it. Lizards eat insects. I wonder what type of ticks those are. This is indeed curios to me, as a pest control guy. And I would have thought that the cold blooded creatures wouldn’t be as pleasing as a warm meal. But I guess a lizard still has iron rich blood. Thanks for sharing. I’ve leaned something new today.”

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Forbes: What’s the Point to Social Media? Pest Control Guy Answers

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Ushahidi in Forbes Magazine

Ushahidi in Forbes Magazine (Photo credit: whiteafrican)

Lois Geller does a great piece on social media. She reveals how poorly some companies are doing it, and how so many don’t have a real clear cut business purpose. Using real numbers from 3M, Coke, and Pepsi it’s a good read:

Social Media Marketing: What’s The Point?

Advertisers lost control of the media years ago when the Internet gave all the target audiences the power to run their own message delivery systems.

I’m not sure we’d fully recovered from that peaceful revolution when another gigantic wave hit us, then another and another: Facebook, Myspace, Twitter, LinkedIn, Pinterest, Instagram, blogs, Yelp, Foursquare, and on and on.

The whole Social Media thing can be very confusing which partly explains the problems some companies are experiencing with it.

http://www.forbes.com/sites/loisgeller/2012/09/04/social-media-marketing-whats-the-point/

She then asks how businesses are using social media.

My Comment:

Social media can be used in so many different parts of a business. It can simply be another line of communication, like a new telephone number. Or it can be a  customer out reach program, fostering current customers relations and gathering consumer feedback. But some how these new innovations always tend to fall in the marketing departments lap… How do we make money on this? How do we use this to get more customers? It can do that too, but that may be one of it’s least effective uses.

We use it for customer outreach and retention. It’s primary use for this pest control guy is to add another line of communication with existing customers. And Facebook is the platform of choice for that. The value in this comes in customer retention. We believe that a customer who likes you on facebook is more likely to keep your service.

But don’t mind me… I am just a pest control guy.

Thomas B.
Bulwark Exterminating

P.S. @Lois… Find it kinda interesting the Forbes does not have an easy location on it’s page here for me to find your twitter account. Plus the twitter button on the left adds a mention to  @Sharethis and not to you as an author. I may be a prude, but I’d like to give credit to the author when I share articles. Social Media to me is about identifying with people first. I think Forbes is missing the boat here. In fact, the “Follow” button at the top only leads me to follow you on the Forbes website…. Disappointing.

Sadly that will not be retweeted as I originally intended to do because Lois deserves the mention, not @Sharethis… and at minimum Forbes should be mentioned in the tweet. I would probably be more forgiving had the article not been about Social Media.

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Local Search Experts say Local Factors haven’t changed much

I made this image to illustrate computing the ...

I made this image to illustrate computing the centroid of an object. (Photo credit: Wikipedia)

2012 Local Search Ranking Factors is out find it here: http://www.davidmihm.com/local-search-ranking-factors.shtml

David Mihm’s initial reaction:

http://www.davidmihm.com/blog/google/local-search-ranking-factors/comment-page-1/
Many of the fundamentals have not changed.
It’s still important to:

  1. Have an address in the city that’s being searched
  2. Associate your business with complete and proper categories.
  3. Have an address close to the Centroid (sad to say)
  4. Ensure your data is accurate and complete across the Local Ecosystem–especially on authoritative citation sources
  5. Work on getting your customers to review you at the new Google +Local

All five of those factors were rated in the top ten way back in the first instance of the survey in 2008, as well as this year.

My Comment:

Sad, but true… the fundamentals of local SEO have not really changed much. In fact, I often feel that so many people are missing how heavily weighted those fundamentals are. Thanks again for doing this. I know it’s a lot of work. Your efforts are appreciated.

 

There is some relief in that Google’s Local hasn’t changed much, but they have made great improvements. Remember the days when all you had to do was claim a business page and within an hour you ranked?

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GM Pulls Social Media Marketing and Facebook Ads

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General Motors automobile mural

General Motors automobile mural (Photo credit: Toban Black)

Facebook and Social Media are not search marketing. Most people don’t search on facebook or other social media platforms. If you must, Facebook marketing is classic interruption marketing. Your there having a party with your friends, talking, sharing photos, building memories, and *WHAMOO* an ad pops up related to green jello since you were just talking about gelatin something

or others. Yeah, yeah, go away green jello giant we were thinking something more blonde with that Jello reference.

Search marketing is engaging internet surfers while they are looking to engage you. Different story. You’re not interrupting them, your helping them. You can’t treat these avenues the same. You match a bow with an arrow, not a bullet. You might get lucky and kill something with bow and bullet, or unlucky…

Aimclear covers a their thoughts on GMs failed Facebook marketing attempts. www.aimclearblog.com/2012/05/16/thanks-gm-that-leaves-more-facebook-ads-impressions-for-me/

My comment:

Why isn’t GM spending what they spend on one commercial ad to build a freaking awesome Facebook Car Game?

…I know, who would listen to a pest control guy’s ideas on marketing.

 

p.s. I try leaving comments and apparently Thos003 hits the spam filter every time. So now I blog my comments and link back.

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Memorable Marketing #EpicFail

You need to read today’s post by Search Influence. Highlighting some of the off the wall creative marketing that fell flat on it’s face. Happens often.

http://www.searchinfluence.com/2012/04/memorable-marketing-fails/

 

My Comment: Great post. Should have thrown in the Quiz-no’s singing rats. Albeit, that was pre-twitter days when the social media gauge to the epicfails was not in place.

 

For those that do not know of the Quiz-no Rats:

Pretty interesting actually how much twitter effects advertising today, for better or worse.

But this isn’t just a marketing thing, twitter feedback and social media backlash happen even within the off the wall comic t-shirts for young girls: JCPenney’s #epicfail and better options

 

And just to make the point a little clearer, here the social media infographic phenomenon to explain:

Infographic on how Social Media are being used...

Infographic on how Social Media are being used, and how everything is changed by them. (Photo credit: Wikipedia)

Related Articles:

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Gowalla the location checkin service is retiring

Gowalla pins

Gowalla pins (Photo credit: sermoa)

Official news from SXSW comes out that Gowalla is shut down. You can read more about it here: http://mashable.com/2012/03/11/gowalla-shuts-down/

My Comment:

“I am really sad to see Gowalla swallowed up by the mass of facebook. I liked gowalla. But sadly, I don’t think there will be many that can compete in the social checkin arena. Even with adoption in facebook and Google+, social check-ins is far from mainstream, and Foursquare has it under wraps.”

There have been a few that have jumped into the social check-in arena. Gowalla was actually the only service that I believed could rival Foursquare. But Foursquare gained public buy-in from celebrities and others. Some how Foursquare became the cool kid in the check-in world. The few that remain have their own niches and will stay strong. Yelp.com has a check-in service and it’s devote following of Yelpers. Facebook, having bought Gowalla will continue to improve and… well it’s facebook, the king of social media. Google+ has SEO and marketing buy-in, but outside the geek/tech world, I don’t believe Google+ will gain much ground in the social check-in field.

Other pay contenders will most likely continue to drop off the map. Sorry,”My Town”, while I liked your game play the best, the sell out to sponsors made it unattractive to the masses.

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SMX West – Recap by Speaker Aaron Friedman

SMX West was a great experience. And I agree with Aaron Friedman, If you are in the marketing world then “You should have been there.”

You can read Aaron’s recap here: http://digitalhighrise.com/smx-west-2012-why-it-was-awesome

My Comment:

“Great recap. Amazing to hear about your experience and the sessions you enjoyed. Sadly, I missed a lot of your sessions, and I still walked away loving it! Most note worthy here, and your underlining theme, is all the smart people you got to meet and hang out with. Those one on one opportunities offer some of the best advice and tips you will ever find. Perhaps next time you and I can share a table. =)”

All and All a solid event this year for SMX.

You can find photos of the even here: SMX West Photos

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Girl Meets Bug

So I cam across this site today: Girl Meets Bug

Cover of "Bugs!"

Cover of Bugs!

Apparently she writes for the Huffington Post and she eats bugs. Oh.. Did you catch that, SHE EATS BUGS! Willingly. And here site has a list of bug recipes and other shenanigans. This is going to be fun.

My comment:

Wow… I don’t know how I missed this website before. Would love to sit down and ask you a few question… or sit down and email you a few questions. Still trying to take all of this in… You eat bugs? You eat bugs. Okay. I’ve eaten a bug or two, but I’m a pest control guy.

I will certainly do a follow up on her blog.

 

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Harry Truman was a different kind of President.

This comes from a website and email that seems to be circulating. I found it here: http://theotheri.wordpress.com/2011/02/08/were-the-olden-days-better/
Harry Truman. We may never see this again, but we should!
Harry & Bess(This seems unreal.)

Harry Truman was a different kind of President. He probably made as many, or more important decisions regarding our nation’s history as any of the other 42 Presidents preceding him. However, a measure of his greatness may rest on what he did after he left the White House.

The only asset he had when he died was the house he lived in, which was in Independence Missouri . His wife had inherited the house from her mother and father and other than their years in the White House, they lived their entire lives there.

 

English: US Postage stamp: Harry. S. Truman, I...

When he retired from office in 1952 his income was a U.S. Army pension reported to have been $13,507.72 a year. Congress, noting that he was paying for his stamps and personally licking them, granted him an ‘allowance’ and, later, a retroactive pension of $25,000 per year.

After President Eisenhower was inaugurated, Harry and Bess drove home to Missouri by themselves. There was no Secret Service following them.

When offered corporate positions at large salaries, he declined, stating, “You don’t want me. You want the office of the President, and that doesn’t belong to me. It belongs to the American people and it’s not for sale.”

Even later, on May 6, 1971, when Congress was preparing to award him the Medal of Honor on his 87th birthday, he refused to accept it, writing, “I don’t consider that I have done anything which should be the reason for any award, Congressional or otherwise.”

As president he paid for all of his own travel expenses and food.

Modern politicians have found a new level of success in cashing in on the Presidency, resulting in untold wealth. Today, many in Congress also have found a way to become quite wealthy while enjoying the fruits of their offices. Political offices are now for sale (cf. Illinois ).

Good old Harry Truman was correct when he observed, “My choices in life were either to be a piano player in a whore house or a politician. And to tell the truth, there’s hardly any difference!

I say dig him up and clone him!

If you agree, forward it. If you don’t, delete it. By my forwarding it, you know how I feel.

“Do I think the trail of secret service personnel which today a U.S. president will have attached to him or her for the rest of their lives really is an unnecessary luxury?”

While the author of the blog above debates if former US presidents should or shouldn’t be granted an entourage of secret service men, I think the point is rather the integrity of politicians today.

My Comment:

“Interesting food for thought indeed. While I don’t know if we can get our current politics back to such times, its sad to think of the abuse that can occur in this day in age. A former U.S. President, buying a house, and then paying his mortgage based on the rent he charges to the secret service agents stationed there…??? That would be abuse of the privilege. I think the point of the letter was to state that making those individuals wealthy in government corrupts government. Many of today’s politicians have fallen prey to the wealth of their positions.

 

A woman that dresses provocatively to get the attention of men, will most likely attract the basest of men. Not likely  the type she would long to marry and have protect and care for  her.  A government position laced with gold and a high throne will similarly attract the basest of men. These men are not the type that would protect and care for the nation or the welfare of the others.”

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For the record, I’m a pest control guy, and I hate politics… or Poly-Ticks. (Poly as in “Many” and Ticks as in “blood sucking creatures”)

Night Rider Jeweler Expanding

Nick Ballantyne and Thad Ballantyne of Night Rider Jeweler hit the front page of the Phoenix Business section:

http://www.azcentral.com/arizonarepublic/business/articles/2012/01/10/20120110tempe-jeweler-expanding.html

Night Rider

 

Comment:

“Congrats Nick! Good read and glad to see that you are doing well. A little jealous that you get to be a cool artist and me just a pest control guy for Bulwark… just a little”