Pest Control Guy in

Pest Test word search, sounds fun

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Claims to be the lar

Petra, Jordan

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Peanut Butter Snicke

P B Pretzel Truffles – if you like Ben and Jerry’s Chubby Hubby ice cream or buckeyes, you will ♥ these sinful truffles – sweet, salty, creamy and crunchy

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elf donuts–actually

Reindeer Food. Oatmeal, Christmas colored sugar, Christmas sprinkles Glitter. Includes FREE Printable Reindeer Food Magical Reindeer Food Instructions: “Sprinkle on the lawn at night, The moon will make it sparkle bright, As Santa’s reindeer fly and roam, This will guide them to your home.”

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Top 10 Insights – Local Search Ranking Factors

The 2015 Local Search Ranking Factors are out. I am not entirely surprised by the overall consensus. Google’s shift is gradual and steady. Knowing overall which direction Google is headed in is no huge surprise. And catching glimpses along the way helps local experts see “where the puck is headed“. (That one was for you Matt Cutts).  So as a Local SEO Guru, you hit the ranking factors page, take a quick scan at the top factors “Yeah, Yeah, I knew all this already…” and leave. Slow down Guru, you are going to miss something.

Take if from David Mihm “There are so many pearls of wisdom from the survey’s participants.”

Here are 9 notable insights for local search experts in 2015, which will play well into 2016.

1- “Focus on acquiring quality/authoritative hyper-local & industry-specific links”

When the consensus agrees that Link Signals = 20.0% (Inbound anchor text, Linking domain authority, Linking domain quantity, etc.) knowing what links matter is a golden nugget. Kudos to Gyi.

2- “Reviews!” – Matthew Hunt

“Reviews matter to users when trying to make a snap decision on what local business they will call or visit.” .. Reviews are relevant “in both mobile and desktop.” Let me spell it out for you, Reviews are user behavior and reviews influence user behavior. Let me do the math for you… Review Signals (8.4%) + Mobile Signals (9.5%) = 17.9% (3rd largest ranking factor)

..& see, I am not alone in my Reviews Matter Rant. ;)

3- “For better or for worse, what’s in the “business name” field still matters to an absurd degree.” – Phil Rozek

UGHHHH!!!! Yes. Google figure this one out PLEASE! …But in reality, and to the shagrin of all of us that cannot take advantage of this, it will not go away. ….Brings back memories of EMDs.

4- “Social Media is called social media” Greg Gifford

Who cares if it actually helps your SEO – an active social media account and an engaged audience can do wonders for your bottom line.” Laughable but nailed it. Amen Brother Greg, Amen.

6 – “Media mentions appear to be particularly powerful.” – Darren Shaw

“Even a single mention in a local paper seems to provide a significant boost.” Great advice Darren, go Help a Reporter Out.

7 – “Content… semantic keyword grouping” – Joy Hawkins

“When I get a business that is in a competitive market I almost always start by looking at what their competition has that they are missing. I specifically look at the content they have on their website and how Google might be using semantic keyword grouping.” Thanks Joy for the tip on avoiding keyword stuffing (negative SEO) and deliver quality content laced with semantics.

8 – “focus on the citations that matter most” – Matthew Hunt

Actionable. Find citations in the “web results” section. Brilliant. Thank you again Mr. Hunt.

9 – “SEP not simply SEO.” – Garrett Mehrguth

“Search Engine Positioning… it is essential to think of all your SERP marketing positions. …There are only so many searches for a service a month, the surest way to increase lead volume is to have as many spots in the SERP landscape as possible.” A reminder of a holistic approach. Thank you, Garrett.

Conclusion to Local Ranking Factors 2015

To quote Jen Lopez of Moz, “Read the F*ing Post.” And read the whole post.

Thank you local search experts and hats off.

P.S… if you were expecting a top 10 List then you will have to add #10 below, I am not going to do all the work for you!!

Pest Control Guy - Thomas Ballantyne


-Thomas Ballantyne
Director of Marketing for Bulwark Exterminating
Follow me on Twitter —> @Thos003

Make it a great day!

The 2014 Pest Control Blog in review

Well here it is.. Pest Control SEO has made it through another year… barely. According to my blogging habits, the site has received significantly less attention this year, in fact, it has been about 3 months since my last post. YIKES! So in a feeble attempt to keep some gas in the tank, here is my 2014 review:

The stats helper monkeys prepared a 2014 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 8,500 times in 2014. If it were a concert at Sydney Opera House, it would take about 3 sold-out performances for that many people to see it.

Click here to see the complete report.

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Slide Decks for State of Search Dallas 2014

SEO Track

Ian Lurie – Portent, Inc. | One Trick Ponies Get Shot: Doing Digital Strategy Right :
Brian LaFrance – Authority Labs | Optimizing WordPress:
Eric Enge – Stone Temple Consulting | Hummingbird and Semantic Search:
Mike Arnesen – SwellPath | Google’s Not Your Friend. It Never Was.
Jon Cooper | 30 Bite-sized Link Building Tips _ COULD NOT FIND SLIDES ONLINE
Mike King – iPullRank | Persona Driven Keyword Research :
Amanda McGowan – Seer Interactive | An Analytical Approach to SEO :
Kane Jamison – Content Harmony | This Is What Great Content Looks Like :
Casey Markee – Media Wyse | How to Conduct an SEO Audit :
Sha Menz – rmoov | The Brand Building Smart Art Of The Link Removal Ninja :

SEO Track Day 2

Bill Hartzer | Google Algo Update _ COULD NOT FIND SLIDES ONLINE
Kate Morris – Outspoken Media | Site Crawls – What To Do & What To Look For :
Eli Schwartz – Survey Monkey | International SEO Simplified :
Brittan Bright | Not Technically, “Technical”? Survival Tips for Thriving in the Increasingly Technical World of Search Marketing. _ COULD NOT FIND SLIDES ONLINE
Kerry Dean – PMG | The Best SEO Advice You Will Never Hear :
Zeph Snapp | Y’all Should Speak Marketing In Español _ COULD NOT FIND SLIDES ONLINE
Derek Mabie | Digital Governance – The Role of the Search Engines _ COULD NOT FIND SLIDES ONLINE

Paid Search Track

Larry Kim – WordStream | Top 10 PPC Hacks of All Time :
Steve Hammer – Demand More Out of PPC _ COULD NOT FIND SLIDES ONLINE
Brandy Eddings – PPC Strategic Keyword Research _ COULD NOT FIND SLIDES ONLINE
Elizabeth Marsten – Portent | The International Geek Exchange :
Alan Morte – Three Ventures Technology | Beating Google By Using Google – A Solution To Adwords’ Close Variant Change :
Alex Houg – Cross-channel Remarketing _ COULD NOT FIND SLIDES ONLINE
Christine Churchill | The Perils and Pitfalls of PPC  _ COULD NOT FIND SLIDES ONLINE
Jim Halligan – National vs. Local Paid Search: How To Get More Bang for Your Marketing Buck _ COULD NOT FIND SLIDES ONLINE
Christi Olson – Expedia | PPC Holiday Planning for Slackers. It’s not too late! :
Michelle Morehouse – Clix Marketing | The New Facebook Business Manager:

Paid Search Track Day 2

John Gagnon – Microsoft | Bing Ads – Latest, Greatest, and Beyond :
Adam Riemer – Monetizing Your Social Media _ COULD NOT FIND SLIDES ONLINE
Susan Wenograd – At Home Stores | 3 Ways to Improve Your AdWords (and Become Amigos With Google) :
Sean Dolan – Push Fire | Remarketing :
Aaron Levy – Elite SEM | Persona Targeting for PPC :
Kevin Adams – Adwords Bidding Tools _ COULD NOT FIND SLIDES ONLINE
Mark Barrera – Making Media Convert: Running Tests That Matter  _ COULD NOT FIND SLIDES ONLINE

Social Media Track

Matt Siltala – Avalaunch | How to Dominate Your Competition With Visual Creative Content :
Dan Sturdivant – Rise – The All You Can Fly Airline _ COULD NOT FIND SLIDES ONLINE
Mark Traphagen – Stone Temple Consulting | Social Media Is a Waste of Your Time. Unless… :
Michael Stancil | Paid Social :
Greg Allbright – Don’t Worry, Be Happy: Avoiding Social Media Burnout and Keeping Your Motivation High _ COULD NOT FIND SLIDES ONLINE
Jabez Lebret – The New LinkedIn – The Black, The White, and the Grey :
James Loomstein – Reset Your Social Strategy _ COULD NOT FIND SLIDES ONLINE
Tim Wagner – Why People Follow Brands _ COULD NOT FIND SLIDES ONLINE
Jessica Nelson – Elev8Social LLC | The Proof is in the Attribution :

Social Day 2

Sean Jackson – There Is No ROI In Social Media Marketing
Brent Csutoras – Having Long Term Success With Reddit
Tony Wright – WrightIMC | Linkedin Primer :
Brad Besancon – How To Use Visual Social Media to Ignite Fan Passion
Purna Virji – How To Set Up a Joint SEO-PR-Social-Email Campaign
Brett Snyder – Knucklepuck | SEO & Social Media: A Match Made in Heaven :
Randall Turner – Don’t Forget About Social In Local

Local SEO Track

Darren Shaw – WhiteSparks | Presenting on User Behavior and Local Search:
Phil Rozek – Local Visibility System | User Behavior Affects Local Rankings. Now What? :
Gyi Tsakalakis – EPL Digital | Going Local With Social – Use The Social Web to Get Results :
David Minchala | Excel Power-Ups For Going Beast-Mode in Local SEO :
Dan Leibson – Local SEO Guide | No Citations – Do Real Local SEO Stuff:
Steve Floyd – AXZM | Creating a Hyper Local Content Marketing Strategy :
Thomas Ballantyne – Bulwark Exterminating | Entering the Review Era :
Adam Dorfman – SIM Partners | Pigeon Overview :
Will Scott – Search Influence | Pigeon? Shit. Who Cares… :
Dana DiTomaso – Kick Point | Paying For It In Local :

Kitchen Sink

Ruth Burr Reedy – Traditional Marketers Are Coming For Our Jobs:
Ryan Jones – The Evolution of SEO
John Doherty – Building Your Team and Prioritizing New Hires
Michelle Lowery – Passion Fruit Creative | Dialing it Back: How Creating Too Much Content Can Dilute Your Brand and Undermine Your Authority :
Giovanni Gallucci | Search & Social Secrets with Photos and Video :
Cindy Krum – De-Mystifying Mobile SEO
Scott Baradell – The Shotgun Wedding of PR and SEO: Can This Marriage Be Saved?

Key Note by Wil Reynolds | Selling Marketing Ideas to your company & bosses :


Yelp, the Creativity Killer

9/24/2014 Updated review

The following are “Scarface Quotes” followed by “The Bulwark” quote or thought………

” I’m Tony Montana, a political prisoner from Cuba.”

“I’m Daniel, your Bulwark Exterminating professional from your home town” !


“You need a #@**%ing  army if you gonna take me! “

“What Bug agent Daniel thought the 1st day beginning our bug treatment” !


“Say hello to my little friend!”

“Say hello to Bulwark’s  most effective products in the world to solve your pest problems”


“Since when does it take three days to hook up cable?”

“What agent Daniel thought watching the cable guys in the neighborhood”

“Here pelican, pelican, pelican… “

“Here Roachy, Roachy, Roachy”


“You think you can come in here with your hot-shot clothes and make fun of us? “

“Just because Bulwark’s technicians are professionally dressed, on time and courteous  you think that scares the bugs ? Well, yea !”


“Every dog has his day. “

“Every Bug has his day”


” Nothing exceeds like excess. You should know that, Tony. “

“It’s simple Bulwark’s 100% satisfaction, or your money back” !


“Ay, Dios mío! ¡Mira eso! Look at that one.”

“Enough Said ? ” !!


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