Exit Seats – What did I agree to?

———— Starting #ExitSeats Training ——————————–

“… 300 series plane, so no flight attendant will help you
with emergency exit doors.” Points to Emergency folder…

“Your resposibilities are found in here. Any questions?”

————— End of Emergency Exit Door training. ——————–

Unbroken seal on the emergency exit door of a ...

Unbroken seal on the emergency exit door of a passenger airplane (Photo credit: Wikipedia)

So what did I just agree to do?

Well for those of you that have agreed to this position of power, note that there are certain written responsibilities that come with the extra leg room. And if you do have any relatives flying on the plane with you then you should not be sitting in the exit row. These are serious federal laws.

Or you can use my line, “I don’t like those relatives, so I will be showing them anything but favoritism.”

If you are seared in a row of seats having direct access to an
overwing exit, you are in an emergency seat and may be called upon to
open the exit window and help other passengers leave the aircraft if a
crew member is not available to assist.

Each person seated in an exit seat must be willing and able to perform 
the following functions:

- Locate The emergency exit.
- Recognize the emergency exit opening mechanism.
- Comprehend the instructions for operating the emergency exit.
- Operate the emergency exit. Assess whether opening the emergency exit will
increase the hazards to which passengers may be exposed.
- Follow oral directions and hand signals given by a Crew Member.
- Stow or secure the emergency exit window so that it will not impede use of exit.
- Pass expeditiously through the emergency exit
- Asses, select, and follow a safe path away from the emergency exit.

A passenger seated in exit seat must have sufficient mobility strength  
dexterity in both arms and hands and both legs to:

- Reach upward, sideways, and downward to the location of the emergency exit.
- Grasp and push, pull, turn, or otherwise manipulate mechanisms.
- Push, Shove, Pull, or otherwise open the exit.
- Lift out, hold, deposit on nearby seats, maneuver over the seatbacks
to next row or out the opening objects/obstructions the size and
weight of overwing window exits.
- Maintain balance while removing obstructions
- Reach the emergency exit and exit the aircraft expeditiously.

A passenger seated in an exit seat must:

- Be 15 years of age
- Have the capacity to perform the applicable functions without the
assistance of an adult companion, parent, or other relative
- Have the ability to read and understand instructions related to
emergency evacuation provided by Southwest Airlines in printed or
graphic form.
- Have the ability to understand  oral Crew commands.
- Have sufficient visual capacity to perform applicable functions
without the assistance of visual aids beyond contact lenses or
eyeglasses.
- Have sufficient aural capacity to hear and understand instructions
shouted by Crew Members without assistance beyond a hearing aid.
- Have the ability to adequately impart information orally in English
to other passengers.

A passenger seated in an exit seat must not:
-use potable O2 concentrator.
- Have preboarded the aircraft. Required a seatbelt extension to
fasten his seat belt.
- Have a condition or responsibility such as caring for small children
or pets, that might prevent him  from performing the applicable functions.
- Have a condition that might cause the person harm if he performs one
or more of applicable functions.

Federal Regulations  Require that you identify yourself for reseating 
if you:
- Cannot meet the selection criteria
- Have a condition that will prevent you from performing the
applicable functions
- may suffer bodily harm as a result of performing any of the
applicable functions.
- do not wish to perform

Window door approx 50 pounds

_______end of folder training________

 

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Article source: http://pestcontrolseo.wordpress.com/2014/03/24/exit-seats-what-did-i-agree-to/

A Valentine’s Day Shout From Your Pest Control Guy

happy-valentine-day-ballantyne

So it’s Valentine’s Day! Yeah!! ..or Nay? For those that suffer through Valentine’s day, I understand. I feel the sentiment behind a friend’s words in saying, “it should be renamed ‘Singles Awareness Day’.”

But hey, being so closely named to this day, I have decided to embrace it and all the cheesiness that comes with it.

And as a pest control guy, this mean double “Love Bug” trouble.

bug-treat-recipeYes… that’s my crafty work.  I spent some time making these cute little love bugs. You can get your Love Bug Recipe here: http://www.bulwarkpestcontrol.com/bug-treats

And beyond that, I played the romance killer in this short feature:

So there you have it…

Hope you have a Wonderful Happy Valentine’s Day!

oh.. and if you want to win a free year of pest control service in this year’s Valentine Video Contest, then might want to check out this link:

http://www.bulwarkpestcontrol.com/contest-rules

 

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Article source: http://pestcontrolseo.wordpress.com/2014/02/14/a-valentines-day-shout-from-your-pest-control-guy/

From Yellow Page Spammers to Bad Plumbers Who PPC

A recent study by Ryan C. McDevitt of Duke University lays claim that plumbers who bid on Google’s PPC ads have a high likelihood of being poor quality plumbers.

The article makes a comparison of PPC ads to the former yellow pages. The argument begins with the home based services whose names begin with the letter ‘A’ or a number. They found plumbers with ‘A’ or numeric names charge a 8.4% price premium. They used a study from 2005 based on the Chicago yellow pages which documents ‘A’ names and number names by percentage of total listings in each category to point out plumber’s beat the average 9.3% of business with ‘A’ names. This study they used is pretty eye opening.

Source: American Business Disc,2005

Does it correlate that yesterday’s Yellow Page spammers are today’s internet spammers?

The fact that Locksmith’s tops the list reminds me of the notorious Locksmith spammers in today’s SEO world. Albeit it may not be entirely fair to suppose an ‘Automobile’ category is gaming the system by using ‘A’ names as the category itself begins with ‘A’.  It is also insightful that roughly 6.2% of competitive categories use ‘A’ or numeric names. If name selection for a business were unbiased we would likely see an average closer to 3.9% ‘A’ names, which is where Lawyers and Attorneys fall due to regulations requiring firms use names that match the lead attorney. Pizza companies actually fall below that mark with a 3.4% ‘A’ name ratio.

My Thoughts

The idea that plumbing spammers are more likely to bid on google PPC ads is intriguing. However I found that the study by McDevitt of Duke makes a lot of assumptions. Further, it used Yelp as a primary source for counting reviews and comparing complaint averages. I highly doubt that the data included Yelp’s obnoxious filtered reviews. Plus, as Larry Kim added, 25% of Yelp’s reviews are suspected as fake.

And if the conclusion has some merit among the plumbing industry, I find it hard to believe it is applicable to all home service industries. Granted I am a bit biased to the pest control industry, but even still, I find it hard to imagine a business model that could afford the current cost per ‘pest control’ click and not retain customers.

The study does have some tenable findings in the yellow pages with regards to A and numeric names associated with quality. I believe the choice to take the AAA name for phone book ranking is an indication of choosing short term gains over long term strategy. A well developed quality service takes more careful aim with long term strategies in the crosshairs.

But… “Hey, I am just the pest control guy.

for further discussion on this study visit HBR : http://blogs.hbr.org/2013/11/beware-the-plumbing-firm-that-advertises-a-lot/

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Article source: https://pestcontrolseo.wordpress.com/2014/01/23/from-yellow-page-spammers-to-bad-plumbers-who-ppc/

Yelp Changes, sorts “Not Recommended” reviews from Low to High.

This past week yelp changed a few things, they no longer filer reviews!

But before you get too excited, they now “Recommend” and “Highlight” reviews, while they  have other “reviews currently not recommended.” But.. You can NOW click through to this reviews that are not currently recommended,  without having to enter a captcha!

“Yahoooooo!… No Captcha!

Wait there’s more, the “NOT RECOMMENDED” reviews are now sorted from low to high stars… AND they have a new video!!!

yelp-not-recommended-review-filter

Yelp-recommendation-software

(hmmm…. EVERY review? But what about the businesses that trip a review filter that causes their reviews to pass a different standard…???)

Yelp-Fake-Reviewer-filter

Wow… Not sure where to go with this one since Nick B. in Austin is so obviously fake, yet he’s reviews only got filtered for a “Bridal Company”. Check out this thread to see how many Yelper’s agree that Nick’s review should be filtered Austin Pest Control Reviews on Yelp

Yelp Testing Carousel Layout

Apparently I was one of the lucky 1% to see Yelp’s new layout. But I did find a way for you to see it yourself… CLICK HERE! 

Yelp-New-layout-carousel

The page is wider. The font is larger. The “Competitor Companies” on the right are pushed further down. The reviewer images are bigger. They encourage users to add photos, for better or worse. What I surely don’t like is that they have distorted the video image by taking a landscape layout and squished it into a square. It would be ideal if I could select the image to show in the video box… even worse is this:

Video-Yelp-Broken

They have also eliminated a few options, like bookmarking and linking to a review. They moved the compliments, messages, and follows to the left and only visible upon scrolling over them.

Yelp-new-design2

I give the new design a 3 star rating… nothing to be too excited about, but not too bad either. Still don’t like the review filter even if Yelp has changed the name to “Not Recommended”. And I am still not happy about the number of fake reviewers that Yelp knowing permits to remain on their system. Yes… KNOWINGLY permit. I’ve reached out to the uppers at yelp and they have assured me that this user and others like him are being looked into. But they have been aware of him since I first reported it over 2 months ago. Here is Luther with Yelp responding…

If anyone wants the details on the fake review network that yelp isn’t doing anything about, ping me. I’ve got a pretty little spreadsheet I can share with you.

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Article source: http://pestcontrolseo.wordpress.com/2013/11/26/yelp-changes-sorts-not-recommended-reviews-from-low-to-high/

Why does a humming bird hum?

Here is the best Hummingbird Joke I’ve got:

Why does a hummingbird Hum?

Why Does a Humming Bird Hum?

Answer: Because it doesn’t know the words! Dumb bird.

Hey it’ Google’s Birthday!!

The humming bird is set to make the search faster. Along with other updates google is 100% happy. And why not, it’s their birthday. So blow out the lights and make a wish.

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Article source: https://pestcontrolseo.wordpress.com/2013/09/27/why-dos-a-humming-bird-hum/

Google testing new Ads Section

Google is constantly testing and refining their search. This also applies to their ad section. Google cares about conversion optimization. Click here to see previous changes to sponsored section. Despite their “Do no Evil” slogan, they are still in the game to make money. Here is the latest testing of their ad section.

Google-Ads-Section-testing

Compared to current “Ad section”:

Google-Search-PPC-Section

my first reaction…

google-ads

What is that Big Yellow Tag doing there?

I am actually a bit skeptical on if this is going to help click through rates. It does grab one’s attention which could help CTR. The main advantage I see is that the shading has disappeared. I think most people have grown cold toward the shaded “sponsored” area and simply skip over it out of habit. I assume that Google isn’t going to do anything that will hurt revenues.  Only time will tell if this test goes live in all the searches and how much it helps Google’s bottom line. But you can take this away, “Always be testing. Always.”

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Article source: https://pestcontrolseo.wordpress.com/2013/11/18/google-testing-new-ads-section/

Why dos a humming bird hum?

Why Does a Humming Bird Hum?

Answer: Because it doesn’t know the words! Dumb bird.

Hey it’ Google’s Birthday!!

The humming bird is set to make the search faster. Along with other updates google is 100% happy. And why not, it’s their birthday. So blow out the lights and make a wish.

Related Posts:

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Article source: http://pestcontrolseo.wordpress.com/2013/09/27/why-dos-a-humming-bird-hum/